Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol

Drucker’s saying that “What gets measured gets managed” is examined in the context of corporate social responsibility. The United Nations’ Sustainable Development Goals have encouraged sustainability reporting, and a reporting tool, the Social and Human Capital Protocol, has been developed to assist...

Full description

Bibliographic Details
Main Author: John P. Wilson
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/12/8/338
_version_ 1797523495932919808
author John P. Wilson
author_facet John P. Wilson
author_sort John P. Wilson
collection DOAJ
description Drucker’s saying that “What gets measured gets managed” is examined in the context of corporate social responsibility. The United Nations’ Sustainable Development Goals have encouraged sustainability reporting, and a reporting tool, the Social and Human Capital Protocol, has been developed to assist measurement and provide information to support the achievement of sustainability. This information should be valid and reliable; however, it is not easy to measure social and human capital factors. Additionally, companies use a large number of methodologies and indicators that are difficult to compare, and they may sometimes only present positive outcomes as a form of greenwashing. This lack of full transparency and comparability with other companies has the potential to discredit their reports, thereby supporting the claims of climate change deniers, free-market idealogues and conspiracy theorists who often use social media to spread their perspectives. This paper will describe the development of environmental reporting and CSR, discuss the natural capital protocol, and assess the extent to which the Social and Human Capital Protocol is able to fulfil its purpose of providing SMART objective measurements. It is the first academic article to provide a detailed examination of the Social and Human Capital Protocol.
first_indexed 2024-03-10T08:42:50Z
format Article
id doaj.art-554d43fa8bae4f748cea78f62dde4c32
institution Directory Open Access Journal
issn 2078-2489
language English
last_indexed 2024-03-10T08:42:50Z
publishDate 2021-08-01
publisher MDPI AG
record_format Article
series Information
spelling doaj.art-554d43fa8bae4f748cea78f62dde4c322023-11-22T08:06:20ZengMDPI AGInformation2078-24892021-08-0112833810.3390/info12080338Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital ProtocolJohn P. Wilson0School of Management, University of Sheffield, Conduit Road, Sheffield S10 1FL, UKDrucker’s saying that “What gets measured gets managed” is examined in the context of corporate social responsibility. The United Nations’ Sustainable Development Goals have encouraged sustainability reporting, and a reporting tool, the Social and Human Capital Protocol, has been developed to assist measurement and provide information to support the achievement of sustainability. This information should be valid and reliable; however, it is not easy to measure social and human capital factors. Additionally, companies use a large number of methodologies and indicators that are difficult to compare, and they may sometimes only present positive outcomes as a form of greenwashing. This lack of full transparency and comparability with other companies has the potential to discredit their reports, thereby supporting the claims of climate change deniers, free-market idealogues and conspiracy theorists who often use social media to spread their perspectives. This paper will describe the development of environmental reporting and CSR, discuss the natural capital protocol, and assess the extent to which the Social and Human Capital Protocol is able to fulfil its purpose of providing SMART objective measurements. It is the first academic article to provide a detailed examination of the Social and Human Capital Protocol.https://www.mdpi.com/2078-2489/12/8/338corporate social responsibilityinformation managementsocial mediasocial and human capital protocolnatural capital protocolSMART objectives
spellingShingle John P. Wilson
Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
Information
corporate social responsibility
information management
social media
social and human capital protocol
natural capital protocol
SMART objectives
title Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
title_full Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
title_fullStr Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
title_full_unstemmed Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
title_short Making Information Measurement Meaningful: The United Nations’ Sustainable Development Goals and the Social and Human Capital Protocol
title_sort making information measurement meaningful the united nations sustainable development goals and the social and human capital protocol
topic corporate social responsibility
information management
social media
social and human capital protocol
natural capital protocol
SMART objectives
url https://www.mdpi.com/2078-2489/12/8/338
work_keys_str_mv AT johnpwilson makinginformationmeasurementmeaningfultheunitednationssustainabledevelopmentgoalsandthesocialandhumancapitalprotocol