Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design

An integrated fuzzy-based Taguchi method (TM) for multi-response optimization of product form design is presented in this paper. The fuzzy-based TM is applied to determine the optimum combination of design parameters for product form design which will fulfill consumers' aesthetic and emotio...

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Main Authors: Sugoro Bhakti SUTONO, Salwa Hanim ABDUL-RASHID, Hideki AOYAMA, Zahari TAHA
Format: Article
Language:English
Published: The Japan Society of Mechanical Engineers 2016-12-01
Series:Journal of Advanced Mechanical Design, Systems, and Manufacturing
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/jamdsm/10/9/10_2016jamdsm0108/_pdf/-char/en
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author Sugoro Bhakti SUTONO
Salwa Hanim ABDUL-RASHID
Hideki AOYAMA
Zahari TAHA
author_facet Sugoro Bhakti SUTONO
Salwa Hanim ABDUL-RASHID
Hideki AOYAMA
Zahari TAHA
author_sort Sugoro Bhakti SUTONO
collection DOAJ
description An integrated fuzzy-based Taguchi method (TM) for multi-response optimization of product form design is presented in this paper. The fuzzy-based TM is applied to determine the optimum combination of design parameters for product form design which will fulfill consumers' aesthetic and emotional needs. Since conventional TM is incapable of handling multi-response optimization problems, a fuzzy logic system is integrated with the TM to overcome this problem. A case study of a car form design is used to demonstrate the effectiveness of the fuzzy-based TM and confirmation test is carried out to verify the method. It is found that the integrated design optimization method is capable of solving multi-response optimization problems in Kansei engineering (KE) and is able to determine the optimum combination of design parameters of a car form which are representative of consumers' perception. The optimum designs generated from the integrated design optimization method are compared with competitor designs. It is found that the integrated design optimization method gives the best overall performance.
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spelling doaj.art-555a6e9aafdf40a68994abe1fac54c472022-12-22T03:02:13ZengThe Japan Society of Mechanical EngineersJournal of Advanced Mechanical Design, Systems, and Manufacturing1881-30542016-12-01109JAMDSM0108JAMDSM010810.1299/jamdsm.2016jamdsm0108jamdsmFuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form designSugoro Bhakti SUTONO0Salwa Hanim ABDUL-RASHID1Hideki AOYAMA2Zahari TAHA3Centre for Product Design and Manufacturing, Department of Mechanical Engineering, Faculty of Engineering, University of MalayaCentre for Product Design and Manufacturing, Department of Mechanical Engineering, Faculty of Engineering, University of MalayaDepartment of System Design Engineering, Keio UniversityFaculty of Manufacturing Engineering, Universiti Malaysia PahangAn integrated fuzzy-based Taguchi method (TM) for multi-response optimization of product form design is presented in this paper. The fuzzy-based TM is applied to determine the optimum combination of design parameters for product form design which will fulfill consumers' aesthetic and emotional needs. Since conventional TM is incapable of handling multi-response optimization problems, a fuzzy logic system is integrated with the TM to overcome this problem. A case study of a car form design is used to demonstrate the effectiveness of the fuzzy-based TM and confirmation test is carried out to verify the method. It is found that the integrated design optimization method is capable of solving multi-response optimization problems in Kansei engineering (KE) and is able to determine the optimum combination of design parameters of a car form which are representative of consumers' perception. The optimum designs generated from the integrated design optimization method are compared with competitor designs. It is found that the integrated design optimization method gives the best overall performance.https://www.jstage.jst.go.jp/article/jamdsm/10/9/10_2016jamdsm0108/_pdf/-char/enmulti-response optimizationproduct designtaguchi methodfuzzy logickansei engineering
spellingShingle Sugoro Bhakti SUTONO
Salwa Hanim ABDUL-RASHID
Hideki AOYAMA
Zahari TAHA
Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
Journal of Advanced Mechanical Design, Systems, and Manufacturing
multi-response optimization
product design
taguchi method
fuzzy logic
kansei engineering
title Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
title_full Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
title_fullStr Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
title_full_unstemmed Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
title_short Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design
title_sort fuzzy based taguchi method for multi response optimization of product form design in kansei engineering a case study on car form design
topic multi-response optimization
product design
taguchi method
fuzzy logic
kansei engineering
url https://www.jstage.jst.go.jp/article/jamdsm/10/9/10_2016jamdsm0108/_pdf/-char/en
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