The influence of cultural differences on marketing strategies of MNEs
In the marketing of multinational enterprises, cultural differences have a complex impact on international marketing strategies. On one hand, taking advantage of cultural differences can diversify the corporate culture. On the other hand, cultural differences make management difficult, and there wil...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/12/shsconf_icssed2023_02036.pdf |