Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model
New-energy vehicles (NEV), particularly electric vehicles, are globally popular with political and financial support from governments, which aim at reducing energy consumption and environmental pollution in the transportation sector. This paper designs a matrix model which identifies the factors inf...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-07-01
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| Series: | Energies |
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| Online Access: | https://www.mdpi.com/1996-1073/16/15/5623 |
| _version_ | 1797586803416367104 |
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| author | Wen Wang Zhicheng Xie Mingfeng Feng Yu Qi Yi Dou |
| author_facet | Wen Wang Zhicheng Xie Mingfeng Feng Yu Qi Yi Dou |
| author_sort | Wen Wang |
| collection | DOAJ |
| description | New-energy vehicles (NEV), particularly electric vehicles, are globally popular with political and financial support from governments, which aim at reducing energy consumption and environmental pollution in the transportation sector. This paper designs a matrix model which identifies the factors influencing the decision-making process on purchasing NEVs, and applies the model on a Chinese case to investigate the impact of influencing factors on Chinese consumers’ purchase behavior to NEVs. The influencing factors are divided into five groups: economic, political, social, technological and environmental. Through a detailed questionnaire survey of 526 consumers in China, this paper conducts a correlation and difference analysis between these consumers’ status and the influencing factors on the purchase decision-making of NEVs through SPSS software. The results indicate that economic, technological and political factors have a strong influence on purchase behavior, while social and environmental factors have a weaker influence. Additional principal component analysis on influencing factors’ preference reveals that consumers’ preferences have two tendencies: practicability or appearance, with the former is attracting far more attention. Rather than practicability or appearance, consumers care more about economic and political factors. According to these results, this paper suggests several policy implications on enhancing the consumers’ willingness to purchase NEVs. |
| first_indexed | 2024-03-11T00:28:19Z |
| format | Article |
| id | doaj.art-55765840a63b497cb2f64749c990cf48 |
| institution | Directory Open Access Journal |
| issn | 1996-1073 |
| language | English |
| last_indexed | 2024-03-11T00:28:19Z |
| publishDate | 2023-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Energies |
| spelling | doaj.art-55765840a63b497cb2f64749c990cf482023-11-18T22:50:39ZengMDPI AGEnergies1996-10732023-07-011615562310.3390/en16155623Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix ModelWen Wang0Zhicheng Xie1Mingfeng Feng2Yu Qi3Yi Dou4School of Environmental Science and Safety Engineering, Tianjin University of Technology, Tianjin 300382, ChinaTianjin Academy of Eco-Environmental Sciences, Tianjin 300191, ChinaTianjin Academy of Eco-Environmental Sciences, Tianjin 300191, ChinaCollege of Environmental Science and Engineering, Nankai University, Tianjin 300350, ChinaInstitute for Future Initiatives, The University of Tokyo, 7-3-1 Hongo Bunkyo-ku, Tokyo 113-8654, JapanNew-energy vehicles (NEV), particularly electric vehicles, are globally popular with political and financial support from governments, which aim at reducing energy consumption and environmental pollution in the transportation sector. This paper designs a matrix model which identifies the factors influencing the decision-making process on purchasing NEVs, and applies the model on a Chinese case to investigate the impact of influencing factors on Chinese consumers’ purchase behavior to NEVs. The influencing factors are divided into five groups: economic, political, social, technological and environmental. Through a detailed questionnaire survey of 526 consumers in China, this paper conducts a correlation and difference analysis between these consumers’ status and the influencing factors on the purchase decision-making of NEVs through SPSS software. The results indicate that economic, technological and political factors have a strong influence on purchase behavior, while social and environmental factors have a weaker influence. Additional principal component analysis on influencing factors’ preference reveals that consumers’ preferences have two tendencies: practicability or appearance, with the former is attracting far more attention. Rather than practicability or appearance, consumers care more about economic and political factors. According to these results, this paper suggests several policy implications on enhancing the consumers’ willingness to purchase NEVs.https://www.mdpi.com/1996-1073/16/15/5623new-energy vehicleconsumer behaviormatrix model for influential factorslow-carbon transportationChina |
| spellingShingle | Wen Wang Zhicheng Xie Mingfeng Feng Yu Qi Yi Dou Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model Energies new-energy vehicle consumer behavior matrix model for influential factors low-carbon transportation China |
| title | Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model |
| title_full | Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model |
| title_fullStr | Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model |
| title_full_unstemmed | Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model |
| title_short | Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model |
| title_sort | investigation of the influencing factors on consumers purchase willingness towards new energy vehicles in china a questionnaire analysis using matrix model |
| topic | new-energy vehicle consumer behavior matrix model for influential factors low-carbon transportation China |
| url | https://www.mdpi.com/1996-1073/16/15/5623 |
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