Summary: | Urbanization is the most prominent change nowadays. The most prominent
thing brought by urbanization is change in traditional folklore. In
contemporary China, urbanization is accompanied by modernization. Under
the influence of consumer culture and the modern media, traditional rural
folklore is gradually evolving into urban mass culture. Additionally, it is
being spread by a big wave of informatization, characteristic of the digital
revolution. Traditional rural customs are always important contents of folklore
study, but nowadays and in the future, the research focus of Chinese folklore
studies needs to be adjusted. At the same time, individual folklore study needs
to be turned into holistic culture study under that specific context.
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