Cross-Media Interaction between Kemerovo State University and Kuzbass Authorities in the Telegram Social Network as a Method of PR-Promotion

The cross-media interaction between the Kemerovo State University and the regional authorities in social networks can be analyzed as a method of PR-promotion. A content analysis of Telegram channels proved that the PR-structure of the Kemerovo State University applies this method quite successfully...

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Bibliographic Details
Main Authors: Artur V. Chepkasov, Marina V. Gorokhova
Format: Article
Language:English
Published: Kemerovo State University 2023-03-01
Series:Виртуальная коммуникация и социальные сети
Subjects: