Analyzing the Enablers of Customer Engagement in Healthcare Using TISM and Fuzzy MICMAC
The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their viability amid the rising competition. Online customer engagement takes place through branded content, i.e., the content provided by the bran...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
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| Series: | Applied System Innovation |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-5577/6/1/5 |