The Management Strategy of Marketing Mix of Pineapple Chips in Kampar District, Riau Province, Indonesia: A Structural Model Approach

The Management Strategy of Marketing Mix of Pineapple Chips in Kampar District, Riau Province, Indonesia: A Structural Model Approach

The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty. This research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips, and (2) formulating marketing strategy of...

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Bibliographic Details
Main Authors: Roza Yulida, Jum’atri Yusri, Novia Dewi, Yulia Andriani
Format: Article
Language:English
Published: Hasanuddin University 2017-06-01
Series:International Journal of Agriculture System
Subjects:
determinant
management of the marketing mix
marketing strategy
Online Access:http://pasca.unhas.ac.id/ojs/index.php/ijas/article/view/1167

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