Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance
In spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-10-01
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| Series: | Administrative Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3387/8/4/65 |
| _version_ | 1818314064635363328 |
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| author | Anne Schmitz Nieves Villaseñor-Román |
| author_facet | Anne Schmitz Nieves Villaseñor-Román |
| author_sort | Anne Schmitz |
| collection | DOAJ |
| description | In spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It provides evidence on the relevance of brands for unlisted firms of several industries, by showing that brand equity is associated with financial performance even in non-quoted firms without world-recognized brands. Second, the study analyzes the association between brands and accounting-based measures of performance, across different windows and financial indicators. Finally, the evidence on earnings persistence is particularly relevant, as it potentially sheds light on the existing debate on the association between brand equity and stock markets. To the extent that firms with greater brand equity have more persistent earnings, current earnings contain greater information about future earnings, which show the relevance of brand management in the strategic planning of unlisted firms. |
| first_indexed | 2024-12-13T08:43:42Z |
| format | Article |
| id | doaj.art-55baeca42bc94433b5a153fb9211afb2 |
| institution | Directory Open Access Journal |
| issn | 2076-3387 |
| language | English |
| last_indexed | 2024-12-13T08:43:42Z |
| publishDate | 2018-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj.art-55baeca42bc94433b5a153fb9211afb22022-12-21T23:53:29ZengMDPI AGAdministrative Sciences2076-33872018-10-01846510.3390/admsci8040065admsci8040065Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial PerformanceAnne Schmitz0Nieves Villaseñor-Román1Marketing Department, Autonomous University of Madrid, 28049 Madrid, SpainMarketing Department, Autonomous University of Madrid, 28049 Madrid, SpainIn spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It provides evidence on the relevance of brands for unlisted firms of several industries, by showing that brand equity is associated with financial performance even in non-quoted firms without world-recognized brands. Second, the study analyzes the association between brands and accounting-based measures of performance, across different windows and financial indicators. Finally, the evidence on earnings persistence is particularly relevant, as it potentially sheds light on the existing debate on the association between brand equity and stock markets. To the extent that firms with greater brand equity have more persistent earnings, current earnings contain greater information about future earnings, which show the relevance of brand management in the strategic planning of unlisted firms.https://www.mdpi.com/2076-3387/8/4/65brand equityfinancial performanceunlisted firmsearnings |
| spellingShingle | Anne Schmitz Nieves Villaseñor-Román Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance Administrative Sciences brand equity financial performance unlisted firms earnings |
| title | Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance |
| title_full | Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance |
| title_fullStr | Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance |
| title_full_unstemmed | Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance |
| title_short | Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance |
| title_sort | do brands matter in unlisted firms an empirical study of the association between brand equity and financial performance |
| topic | brand equity financial performance unlisted firms earnings |
| url | https://www.mdpi.com/2076-3387/8/4/65 |
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