Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis
The aim of this research was to determine the relative importance of three factors relevant for buying wooden kitchen furniture in Croatia and Slovenia. A survey was made of 172 potential kitchen buyers: 138 in person at two largest furniture stores in Croatia and Slovenia, and 34 online. A conjoint...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Forestry and Wood Technology
2016-06-01
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| Series: | Drvna Industrija |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/236233 |