LATEST ADVANCES AND CHANGES IN PURCHASING BEHAVIOR UNDER THE IMPACT OF THE COVID-19 PANDEMIC
The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2022-08-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2022-04/25_Lazea.pdf |
| Summary: | The present article dwells into the extant literature regarding purchasing behavior in order to report on the
latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior
has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as
compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic
purchasing behavior are addressed in detail |
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| ISSN: | 1844-7007 |