Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation
One of the direct ways of influencing emotions and service quality perceptions is by music stimulation. The purpose of this research is to examine the impact of music of different musical elements (i.e. sad vs. happy music) on respondents' emotions and their first impression perceptions of a he...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2015-03-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/202496 |
| _version_ | 1827362954977214464 |
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| author | Ivana First Komen Marija Šepac Maja Vujičić |
| author_facet | Ivana First Komen Marija Šepac Maja Vujičić |
| author_sort | Ivana First Komen |
| collection | DOAJ |
| description | One of the direct ways of influencing emotions and service quality perceptions is by music stimulation. The purpose of this research is to examine the impact of music of different musical elements (i.e. sad vs. happy music) on respondents' emotions and their first impression perceptions of a healthcare institution's quality. The research was designed as an experimental simulation, i.e. data were collected in an online survey from respondents randomly assigned to evaluate a presentation consisting of multiple images of a healthcare institution in one of three experimental conditions (absence of, happy, and sad music stimulation). The results, in alliance with previous research, demonstrate a relationship between emotions and first impression quality perceptions and between music and emotions, but no relationship between music and first impression quality perception. The obtained significant results yet again emphasize the importance of inducing positive customer emotions as they lead to positive first impression service quality evaluations that subsequently provide appreciated returns. They also stress the importance of carefully choosing music when inducing emotions as music with different musical elements results in different emotional states. One of the limitations of this research is the non-real life situation experimental setting, which is to be overcome in future research. |
| first_indexed | 2024-03-08T07:39:01Z |
| format | Article |
| id | doaj.art-55d0c539fd92495ab3639950d955f9db |
| institution | Directory Open Access Journal |
| issn | 0353-359X 1847-2206 |
| language | English |
| last_indexed | 2024-03-08T07:39:01Z |
| publishDate | 2015-03-01 |
| publisher | Faculty of Economics and Business in Osijek |
| record_format | Article |
| series | Ekonomski Vjesnik |
| spelling | doaj.art-55d0c539fd92495ab3639950d955f9db2024-02-02T17:57:57ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062015-03-0128S7190Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigationIvana First Komen0Marija ŠepacMaja Vujičić1University of Rijeka, Faculty of Economics, Rijeka, CroatiaUniversity of Rijeka, Faculty of Economics, Rijeka, CroatiaOne of the direct ways of influencing emotions and service quality perceptions is by music stimulation. The purpose of this research is to examine the impact of music of different musical elements (i.e. sad vs. happy music) on respondents' emotions and their first impression perceptions of a healthcare institution's quality. The research was designed as an experimental simulation, i.e. data were collected in an online survey from respondents randomly assigned to evaluate a presentation consisting of multiple images of a healthcare institution in one of three experimental conditions (absence of, happy, and sad music stimulation). The results, in alliance with previous research, demonstrate a relationship between emotions and first impression quality perceptions and between music and emotions, but no relationship between music and first impression quality perception. The obtained significant results yet again emphasize the importance of inducing positive customer emotions as they lead to positive first impression service quality evaluations that subsequently provide appreciated returns. They also stress the importance of carefully choosing music when inducing emotions as music with different musical elements results in different emotional states. One of the limitations of this research is the non-real life situation experimental setting, which is to be overcome in future research.http://hrcak.srce.hr/file/202496musichealthcare institutionsservqualfist impressionpleasurearousal |
| spellingShingle | Ivana First Komen Marija Šepac Maja Vujičić Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation Ekonomski Vjesnik music healthcare institutions servqual fist impression pleasure arousal |
| title | Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation |
| title_full | Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation |
| title_fullStr | Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation |
| title_full_unstemmed | Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation |
| title_short | Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation |
| title_sort | music emotions and first impression perceptions of a healthcare institutions quality an experimental investigation |
| topic | music healthcare institutions servqual fist impression pleasure arousal |
| url | http://hrcak.srce.hr/file/202496 |
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