| Summary: | This article examined travel and tourism business confidence indices in Nigeria. The study relied on 2013
travel and tourism competitiveness index report of 140 countries conducted by the world economic forum
in collaboration with Deloitte, International Air Transport Association (IATA), and the International Union
for Conservation of Nature (IUCN), World Tourism Organization (UNWTO), and the World Travel and
Tourism Council (WTTC). Based on the report, the ranking and position of Nigeria among the 140
countries surveyed is subjected to analysis in these key areas: (1) travel and tourism regulatory
framework; (2) travel and tourism business environment and infrastructure; and (3) travel and tourism
human, cultural, and natural resources. The position of Nigeria in the report is subjected to a five-point
Likert scale of: 1-30, excellent; 31-60, good, 61-90, fair 91-120 and 121- above, poor for ease of
interpretation. The findings show that travel and tourism regulatory framework that supports tourism
investment in Nigeria is not encouraging, the current state of the Nigeria travel and tourism business
environment and infrastructure did not encourage tourism investment, and the needed human, cultural,
and natural resources for travel and tourism investment in Nigeria are in a sorry state. In view of the
findings, the study recommended various solutions for enhancing the competitive index of tourism sector
in Nigeria.
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