Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges

This article examined travel and tourism business confidence indices in Nigeria. The study relied on 2013 travel and tourism competitiveness index report of 140 countries conducted by the world economic forum in collaboration with Deloitte, International Air Transport Association (IATA), and t...

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Main Authors: Bello Yekinni Ojo, Bello Mercy Busayo, Raja Nerina Raja Yusof
Format: Article
Language:English
Published: AfricaJournals 2014-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_vol._3_2_july_2014.pdf
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author Bello Yekinni Ojo
Bello Mercy Busayo
Raja Nerina Raja Yusof
author_facet Bello Yekinni Ojo
Bello Mercy Busayo
Raja Nerina Raja Yusof
author_sort Bello Yekinni Ojo
collection DOAJ
description This article examined travel and tourism business confidence indices in Nigeria. The study relied on 2013 travel and tourism competitiveness index report of 140 countries conducted by the world economic forum in collaboration with Deloitte, International Air Transport Association (IATA), and the International Union for Conservation of Nature (IUCN), World Tourism Organization (UNWTO), and the World Travel and Tourism Council (WTTC). Based on the report, the ranking and position of Nigeria among the 140 countries surveyed is subjected to analysis in these key areas: (1) travel and tourism regulatory framework; (2) travel and tourism business environment and infrastructure; and (3) travel and tourism human, cultural, and natural resources. The position of Nigeria in the report is subjected to a five-point Likert scale of: 1-30, excellent; 31-60, good, 61-90, fair 91-120 and 121- above, poor for ease of interpretation. The findings show that travel and tourism regulatory framework that supports tourism investment in Nigeria is not encouraging, the current state of the Nigeria travel and tourism business environment and infrastructure did not encourage tourism investment, and the needed human, cultural, and natural resources for travel and tourism investment in Nigeria are in a sorry state. In view of the findings, the study recommended various solutions for enhancing the competitive index of tourism sector in Nigeria.
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spelling doaj.art-55e014b8f6c8492d8e7edf76da965d3f2022-12-21T18:55:15ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2014-01-0132article_20_vol_3_2_2014Travel and Tourism Business Confidence Index in Nigeria: Issues and ChallengesBello Yekinni Ojo0Bello Mercy Busayo1Raja Nerina Raja Yusof2 Universiti Putra Malaysia Federal Polytechnic Auchi Universiti Putra Malaysia This article examined travel and tourism business confidence indices in Nigeria. The study relied on 2013 travel and tourism competitiveness index report of 140 countries conducted by the world economic forum in collaboration with Deloitte, International Air Transport Association (IATA), and the International Union for Conservation of Nature (IUCN), World Tourism Organization (UNWTO), and the World Travel and Tourism Council (WTTC). Based on the report, the ranking and position of Nigeria among the 140 countries surveyed is subjected to analysis in these key areas: (1) travel and tourism regulatory framework; (2) travel and tourism business environment and infrastructure; and (3) travel and tourism human, cultural, and natural resources. The position of Nigeria in the report is subjected to a five-point Likert scale of: 1-30, excellent; 31-60, good, 61-90, fair 91-120 and 121- above, poor for ease of interpretation. The findings show that travel and tourism regulatory framework that supports tourism investment in Nigeria is not encouraging, the current state of the Nigeria travel and tourism business environment and infrastructure did not encourage tourism investment, and the needed human, cultural, and natural resources for travel and tourism investment in Nigeria are in a sorry state. In view of the findings, the study recommended various solutions for enhancing the competitive index of tourism sector in Nigeria. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_vol._3_2_july_2014.pdf Competitive index Tourism regulatory framework Business environment and infrastructure Tourist resources
spellingShingle Bello Yekinni Ojo
Bello Mercy Busayo
Raja Nerina Raja Yusof
Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
African Journal of Hospitality, Tourism and Leisure
Competitive index
Tourism regulatory framework
Business environment and infrastructure
Tourist resources
title Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
title_full Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
title_fullStr Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
title_full_unstemmed Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
title_short Travel and Tourism Business Confidence Index in Nigeria: Issues and Challenges
title_sort travel and tourism business confidence index in nigeria issues and challenges
topic Competitive index
Tourism regulatory framework
Business environment and infrastructure
Tourist resources
url http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_vol._3_2_july_2014.pdf
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AT bellomercybusayo travelandtourismbusinessconfidenceindexinnigeriaissuesandchallenges
AT rajanerinarajayusof travelandtourismbusinessconfidenceindexinnigeriaissuesandchallenges