SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS
Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel. Retrieval of data through interviews with actors or institutions involved, observation, and documentat...
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| Format: | Article |
| Language: | English |
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Forestry Study Program University of Mataram
2019-08-01
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| Series: | Jurnal Belantara |
| Subjects: | |
| Online Access: | http://www.belantara.unram.ac.id/index.php/JBL/article/view/183 |
| _version_ | 1797259565699432448 |
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| author | Annisa Marchantia Pratiwi Hari Kaskoyo Susni Herwanti Rommy Qurniati |
| author_facet | Annisa Marchantia Pratiwi Hari Kaskoyo Susni Herwanti Rommy Qurniati |
| author_sort | Annisa Marchantia Pratiwi |
| collection | DOAJ |
| description |
Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel. Retrieval of data through interviews with actors or institutions involved, observation, and documentation studies. The data obtained were analyzed descriptively qualitatively about the structure, behavior, and market channels. The results of the study indicate that there are several marketing institutions, namely: farmers, collectors, wholesalers, retailers, and cooperatives. In addition, there are three channels of robusta coffee marketing, namely: (1) farmers to collectors, then wholesalers and retailers, (2) farmers to cooperatives, then retailers, and (3) farmers to cooperatives. The most efficient channel is the third channel, but most farmers choose to sell their coffee to the first channel. This is because of the closer distance to the collecting traders, the lending of money given to farmers by collecting traders, and the absence of special treatment for coffee sold. The market structure formed in coffee marketing is the oligopsonist market, where the price of coffee is determined by large traders. The capacity of cooperatives should be improved by the government in order to compete with collectors, wholesalers, and retailers.
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| first_indexed | 2024-04-24T23:11:27Z |
| format | Article |
| id | doaj.art-55e2e0ff2fa54fe68525522c4ed68a70 |
| institution | Directory Open Access Journal |
| issn | 2614-7238 2614-3453 |
| language | English |
| last_indexed | 2024-04-24T23:11:27Z |
| publishDate | 2019-08-01 |
| publisher | Forestry Study Program University of Mataram |
| record_format | Article |
| series | Jurnal Belantara |
| spelling | doaj.art-55e2e0ff2fa54fe68525522c4ed68a702024-03-17T09:58:38ZengForestry Study Program University of MataramJurnal Belantara2614-72382614-34532019-08-0122SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUSAnnisa Marchantia Pratiwi0Hari Kaskoyo1Susni Herwanti2Rommy Qurniati3Universitas LampungUniversitas LampungUniversitas LampungUniversitas Lampung Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel. Retrieval of data through interviews with actors or institutions involved, observation, and documentation studies. The data obtained were analyzed descriptively qualitatively about the structure, behavior, and market channels. The results of the study indicate that there are several marketing institutions, namely: farmers, collectors, wholesalers, retailers, and cooperatives. In addition, there are three channels of robusta coffee marketing, namely: (1) farmers to collectors, then wholesalers and retailers, (2) farmers to cooperatives, then retailers, and (3) farmers to cooperatives. The most efficient channel is the third channel, but most farmers choose to sell their coffee to the first channel. This is because of the closer distance to the collecting traders, the lending of money given to farmers by collecting traders, and the absence of special treatment for coffee sold. The market structure formed in coffee marketing is the oligopsonist market, where the price of coffee is determined by large traders. The capacity of cooperatives should be improved by the government in order to compete with collectors, wholesalers, and retailers. http://www.belantara.unram.ac.id/index.php/JBL/article/view/183agroforestrycoffee marketingmarketing agency |
| spellingShingle | Annisa Marchantia Pratiwi Hari Kaskoyo Susni Herwanti Rommy Qurniati SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS Jurnal Belantara agroforestry coffee marketing marketing agency |
| title | SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS |
| title_full | SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS |
| title_fullStr | SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS |
| title_full_unstemmed | SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS |
| title_short | SALURAN PEMASARAN KOPI ROBUSTA (Coffea robusta) DI AGROFORESTRI PEKON AIR KUBANG, KECAMATAN AIR NANINGAN, KABUPATEN TANGGAMUS |
| title_sort | saluran pemasaran kopi robusta coffea robusta di agroforestri pekon air kubang kecamatan air naningan kabupaten tanggamus |
| topic | agroforestry coffee marketing marketing agency |
| url | http://www.belantara.unram.ac.id/index.php/JBL/article/view/183 |
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