Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation

During the COVID-19 pandemic, governments use direct persuasion to encourage social isolation. Since self-persuasion is a more effective method of encouraging behavioural changes, using an experimental approach, we compared direct persuasion to self-persuasion on underlying motivations for voluntary...

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Main Authors: Dariusz Drążkowski, Radosław Trepanowski, Patrycja Chwiłkowska, Magda Majewska
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2020-12-01
Series:Social Psychological Bulletin
Subjects:
Online Access:https://spb.psychopen.eu/index.php/spb/article/view/4415
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author Dariusz Drążkowski
Radosław Trepanowski
Patrycja Chwiłkowska
Magda Majewska
author_facet Dariusz Drążkowski
Radosław Trepanowski
Patrycja Chwiłkowska
Magda Majewska
author_sort Dariusz Drążkowski
collection DOAJ
description During the COVID-19 pandemic, governments use direct persuasion to encourage social isolation. Since self-persuasion is a more effective method of encouraging behavioural changes, using an experimental approach, we compared direct persuasion to self-persuasion on underlying motivations for voluntary social isolation during the COVID-19 pandemic. We asked the participants (N = 375) to write three arguments in support of social isolation (self-persuasion condition) or to evaluate three government graphics containing arguments for social isolation (direct persuasion condition). Then we asked the participants to evaluate perceived own vulnerability to COVID-19, the perceived severity of COVID-19, moral obligation to socially isolate and the attitude toward social isolation. Self-persuasion had a significant impact on the moral obligation to socially isolate, and through it on self-isolation intention. We also found evidence that individuals who perceived greater benefits from social isolation and who perceived a higher severity of COVID-19 have a higher intention to socially isolate. Significant sex and age differences also emerged. Our findings provide new insights into mechanisms of self-persuasion and underlying motivations that influence social isolation during the COVID-19 pandemic.
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spelling doaj.art-5615d91417f54b3899a0b659a8dfd67a2023-01-02T03:56:16ZengPsychOpen GOLD/ Leibniz Institute for PsychologySocial Psychological Bulletin2569-653X2020-12-0115410.32872/spb.4415spb.4415Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral ObligationDariusz Drążkowski0Radosław Trepanowski1Patrycja Chwiłkowska2Magda Majewska3Adam Mickiewicz University, Poznan, PolandAdam Mickiewicz University, Poznan, PolandAdam Mickiewicz University, Poznan, PolandAdam Mickiewicz University, Poznan, PolandDuring the COVID-19 pandemic, governments use direct persuasion to encourage social isolation. Since self-persuasion is a more effective method of encouraging behavioural changes, using an experimental approach, we compared direct persuasion to self-persuasion on underlying motivations for voluntary social isolation during the COVID-19 pandemic. We asked the participants (N = 375) to write three arguments in support of social isolation (self-persuasion condition) or to evaluate three government graphics containing arguments for social isolation (direct persuasion condition). Then we asked the participants to evaluate perceived own vulnerability to COVID-19, the perceived severity of COVID-19, moral obligation to socially isolate and the attitude toward social isolation. Self-persuasion had a significant impact on the moral obligation to socially isolate, and through it on self-isolation intention. We also found evidence that individuals who perceived greater benefits from social isolation and who perceived a higher severity of COVID-19 have a higher intention to socially isolate. Significant sex and age differences also emerged. Our findings provide new insights into mechanisms of self-persuasion and underlying motivations that influence social isolation during the COVID-19 pandemic.https://spb.psychopen.eu/index.php/spb/article/view/4415self-persuasionmotivationsocial isolationmoral obligationcovid-19pandemic
spellingShingle Dariusz Drążkowski
Radosław Trepanowski
Patrycja Chwiłkowska
Magda Majewska
Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
Social Psychological Bulletin
self-persuasion
motivation
social isolation
moral obligation
covid-19
pandemic
title Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
title_full Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
title_fullStr Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
title_full_unstemmed Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
title_short Self-Persuasion Increases Motivation for Social Isolation During the COVID-19 Pandemic Through Moral Obligation
title_sort self persuasion increases motivation for social isolation during the covid 19 pandemic through moral obligation
topic self-persuasion
motivation
social isolation
moral obligation
covid-19
pandemic
url https://spb.psychopen.eu/index.php/spb/article/view/4415
work_keys_str_mv AT dariuszdrazkowski selfpersuasionincreasesmotivationforsocialisolationduringthecovid19pandemicthroughmoralobligation
AT radosławtrepanowski selfpersuasionincreasesmotivationforsocialisolationduringthecovid19pandemicthroughmoralobligation
AT patrycjachwiłkowska selfpersuasionincreasesmotivationforsocialisolationduringthecovid19pandemicthroughmoralobligation
AT magdamajewska selfpersuasionincreasesmotivationforsocialisolationduringthecovid19pandemicthroughmoralobligation