Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies
Television as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending “post-TV era.” Looking at the ways that legacy television co...
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| Format: | Article |
| Language: | English |
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Cogitatio
2016-07-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/548 |
| _version_ | 1818017223705362432 |
|---|---|
| author | Mike Van Esler |
| author_facet | Mike Van Esler |
| author_sort | Mike Van Esler |
| collection | DOAJ |
| description | Television as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending “post-TV era.” Looking at the ways that legacy television companies have adapted to new technologies and cultural practices suggests that rather than traditional television going the way of radio, television as a medium is actually not terribly different, at least not enough to conclude that we have entered a new era. Press releases, discursive practices by the news media, corporate structures and investments, and audience research all point to the rhetoric of post-TV as being overblown. By thinking about contemporary television as being in transition, greater emphasis and attention can be placed on the role that major media conglomerates play in developing, funding, and legitimizing new forms of television distribution, in addition to co-opting disruptive technologies and business models while hindering others. |
| first_indexed | 2024-04-14T07:24:32Z |
| format | Article |
| id | doaj.art-561d026fd81545bcaef597a23e93df5b |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-04-14T07:24:32Z |
| publishDate | 2016-07-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-561d026fd81545bcaef597a23e93df5b2022-12-22T02:06:04ZengCogitatioMedia and Communication2183-24392016-07-014313114110.17645/mac.v4i3.548348Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution TechnologiesMike Van Esler0Department of Film and Media Studies, University of Kansas, USATelevision as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending “post-TV era.” Looking at the ways that legacy television companies have adapted to new technologies and cultural practices suggests that rather than traditional television going the way of radio, television as a medium is actually not terribly different, at least not enough to conclude that we have entered a new era. Press releases, discursive practices by the news media, corporate structures and investments, and audience research all point to the rhetoric of post-TV as being overblown. By thinking about contemporary television as being in transition, greater emphasis and attention can be placed on the role that major media conglomerates play in developing, funding, and legitimizing new forms of television distribution, in addition to co-opting disruptive technologies and business models while hindering others.https://www.cogitatiopress.com/mediaandcommunication/article/view/548convergencehuluNetflixnetworksover-the-topstreamingtelevision |
| spellingShingle | Mike Van Esler Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies Media and Communication convergence hulu Netflix networks over-the-top streaming television |
| title | Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies |
| title_full | Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies |
| title_fullStr | Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies |
| title_full_unstemmed | Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies |
| title_short | Not Yet the Post-TV Era: Network and MVPD Adaptation to Emergent Distribution Technologies |
| title_sort | not yet the post tv era network and mvpd adaptation to emergent distribution technologies |
| topic | convergence hulu Netflix networks over-the-top streaming television |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/548 |
| work_keys_str_mv | AT mikevanesler notyettheposttveranetworkandmvpdadaptationtoemergentdistributiontechnologies |