Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson
Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2017-11-01
|
| Series: | TIJAB (The International Journal of Applied Business) |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/12003 |
| _version_ | 1818009215733596160 |
|---|---|
| author | Ria Triwastuti |
| author_facet | Ria Triwastuti |
| author_sort | Ria Triwastuti |
| collection | DOAJ |
| description | Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The method used in this paper is a qualitative analysis with case study approach, supported by a few quantitative data. Data collected from the publicly available documents related Harley Davidson. The study finds that entry market strategy conducted by Harley Davidson is effective and favourable for the firm though it has several potential risks. |
| first_indexed | 2024-04-14T05:39:15Z |
| format | Article |
| id | doaj.art-562407f9c08646f0a3f2000be63bbc94 |
| institution | Directory Open Access Journal |
| issn | 2599-0705 |
| language | English |
| last_indexed | 2024-04-14T05:39:15Z |
| publishDate | 2017-11-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | TIJAB (The International Journal of Applied Business) |
| spelling | doaj.art-562407f9c08646f0a3f2000be63bbc942022-12-22T02:09:30ZengUniversitas AirlanggaTIJAB (The International Journal of Applied Business)2599-07052017-11-011211312310.20473/tijab.V1.I2.2017.113-1236172Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley DavidsonRia Triwastuti0Faculty of Vocational Studies, Universitas AirlanggaHarley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The method used in this paper is a qualitative analysis with case study approach, supported by a few quantitative data. Data collected from the publicly available documents related Harley Davidson. The study finds that entry market strategy conducted by Harley Davidson is effective and favourable for the firm though it has several potential risks.https://e-journal.unair.ac.id/TIJAB/article/view/12003international business, strategy, multi national enterprise, market entry |
| spellingShingle | Ria Triwastuti Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson TIJAB (The International Journal of Applied Business) international business, strategy, multi national enterprise, market entry |
| title | Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson |
| title_full | Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson |
| title_fullStr | Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson |
| title_full_unstemmed | Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson |
| title_short | Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson |
| title_sort | market entry strategy of multinational enterprise mne a case study of harley davidson |
| topic | international business, strategy, multi national enterprise, market entry |
| url | https://e-journal.unair.ac.id/TIJAB/article/view/12003 |
| work_keys_str_mv | AT riatriwastuti marketentrystrategyofmultinationalenterprisemneacasestudyofharleydavidson |