GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2021-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2640 |
| _version_ | 1826816159308054528 |
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| author | A. V. Milekhin A. V. Sidorina |
| author_facet | A. V. Milekhin A. V. Sidorina |
| author_sort | A. V. Milekhin |
| collection | DOAJ |
| description | The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology. |
| first_indexed | 2024-03-08T04:20:20Z |
| format | Article |
| id | doaj.art-562473826b11428790fdabe45a542ff1 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2025-02-16T05:05:35Z |
| publishDate | 2021-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-562473826b11428790fdabe45a542ff12025-02-04T08:28:07ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-02-010115616310.26425/1816-4277-2021-1-156-1631956GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETYA. V. Milekhin0A. V. Sidorina1Lomonosov Moscow State University; State University of ManagementState University of ManagementThe purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.https://vestnik.guu.ru/jour/article/view/2640features of generationgeneration xgeneration ygeneration zgenerational classifiergenerational grouprussian approachsegmentationthe values of the generations |
| spellingShingle | A. V. Milekhin A. V. Sidorina GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY Вестник университета features of generation generation x generation y generation z generational classifier generational group russian approach segmentation the values of the generations |
| title | GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY |
| title_full | GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY |
| title_fullStr | GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY |
| title_full_unstemmed | GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY |
| title_short | GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY |
| title_sort | generational classifier of modern russian society |
| topic | features of generation generation x generation y generation z generational classifier generational group russian approach segmentation the values of the generations |
| url | https://vestnik.guu.ru/jour/article/view/2640 |
| work_keys_str_mv | AT avmilekhin generationalclassifierofmodernrussiansociety AT avsidorina generationalclassifierofmodernrussiansociety |