Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey

BackgroundExcessive consumption of sugar-sweetened beverages (SSBs) is associated with increased risks of obesity and chronic diseases. To effectively control SSB consumption, several countries including Mexico, France, and the United Kingdom have implemented SSB taxes. However, research on SSB taxe...

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Main Authors: Xuanfei Zhang, Jinrui Bai, Mengyao Xian, Junmao Sun, Haiquan Xu
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-10-01
Series:Frontiers in Nutrition
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2023.1268436/full
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author Xuanfei Zhang
Jinrui Bai
Mengyao Xian
Junmao Sun
Haiquan Xu
author_facet Xuanfei Zhang
Jinrui Bai
Mengyao Xian
Junmao Sun
Haiquan Xu
author_sort Xuanfei Zhang
collection DOAJ
description BackgroundExcessive consumption of sugar-sweetened beverages (SSBs) is associated with increased risks of obesity and chronic diseases. To effectively control SSB consumption, several countries including Mexico, France, and the United Kingdom have implemented SSB taxes. However, research on SSB taxes in China is limited.ObjectiveTo assess the attitudes of Chinese residents toward the SSB tax and their willingness to pay the tax. Methods: Data were collected through a questionnaire survey among 881 respondents. The generalized ordered logit regression model and marginal effect analysis were used to analyze Chinese participants’ attitudes toward SSB tax and their willingness to pay it.ResultsThe average monthly expenditure on SSBs was 44.8 ± 45.3 Yuan (RMB) (6.95 ± 7.02$), and 54.6% of residents supported the SSB tax; they were willing to pay, on average, 1.19 times the original price after additional tax. Age, physical exercise, self-rated health status, weight control plan, awareness of SSBs, children’s consumption of SSBs, and proximity to the nearest SSB outlet significantly influenced attitudes toward tax. Notably, SSB awareness had the greatest effect on tax attitudes, with a 17% increase in the probability of supporting SSB tax for every one-level increase in SSB awareness among residents.ConclusionResidents in China have attained a certain level of awareness of, support for, and willingness to pay SSB tax. However, promoting knowledge about the health effects of SSBs and conducting further research to evaluate the effect of SSB tax on obesity prevention in China is still essential.
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spelling doaj.art-562fbab6bf0d4826a9e230436d297edc2023-10-25T12:09:23ZengFrontiers Media S.A.Frontiers in Nutrition2296-861X2023-10-011010.3389/fnut.2023.12684361268436Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional surveyXuanfei Zhang0Jinrui Bai1Mengyao Xian2Junmao Sun3Haiquan Xu4Institute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs, Beijing, ChinaInstitute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs, Beijing, ChinaBusiness School, Beijing Normal University, Beijing, ChinaChinese Academy of Agricultural Sciences, Beijing, ChinaInstitute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs, Beijing, ChinaBackgroundExcessive consumption of sugar-sweetened beverages (SSBs) is associated with increased risks of obesity and chronic diseases. To effectively control SSB consumption, several countries including Mexico, France, and the United Kingdom have implemented SSB taxes. However, research on SSB taxes in China is limited.ObjectiveTo assess the attitudes of Chinese residents toward the SSB tax and their willingness to pay the tax. Methods: Data were collected through a questionnaire survey among 881 respondents. The generalized ordered logit regression model and marginal effect analysis were used to analyze Chinese participants’ attitudes toward SSB tax and their willingness to pay it.ResultsThe average monthly expenditure on SSBs was 44.8 ± 45.3 Yuan (RMB) (6.95 ± 7.02$), and 54.6% of residents supported the SSB tax; they were willing to pay, on average, 1.19 times the original price after additional tax. Age, physical exercise, self-rated health status, weight control plan, awareness of SSBs, children’s consumption of SSBs, and proximity to the nearest SSB outlet significantly influenced attitudes toward tax. Notably, SSB awareness had the greatest effect on tax attitudes, with a 17% increase in the probability of supporting SSB tax for every one-level increase in SSB awareness among residents.ConclusionResidents in China have attained a certain level of awareness of, support for, and willingness to pay SSB tax. However, promoting knowledge about the health effects of SSBs and conducting further research to evaluate the effect of SSB tax on obesity prevention in China is still essential.https://www.frontiersin.org/articles/10.3389/fnut.2023.1268436/fullsugar-sweetened beveragessugar-sweetened beverage taxtax attitudeinfluencing factorswillingness to pay
spellingShingle Xuanfei Zhang
Jinrui Bai
Mengyao Xian
Junmao Sun
Haiquan Xu
Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
Frontiers in Nutrition
sugar-sweetened beverages
sugar-sweetened beverage tax
tax attitude
influencing factors
willingness to pay
title Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
title_full Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
title_fullStr Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
title_full_unstemmed Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
title_short Attitudes of Chinese residents toward sugar-sweetened beverage tax and their willingness to pay: a cross-sectional survey
title_sort attitudes of chinese residents toward sugar sweetened beverage tax and their willingness to pay a cross sectional survey
topic sugar-sweetened beverages
sugar-sweetened beverage tax
tax attitude
influencing factors
willingness to pay
url https://www.frontiersin.org/articles/10.3389/fnut.2023.1268436/full
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