What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire
Most Social Networking Sites (SNS) platforms are abandoned over time despite the positive influence they may have on overall organizational performance. There is a gap when approaching information and communication technology (ICT) use continuance, in general, and SNS use continuance, particularly s...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-12-01
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| Series: | Computers in Human Behavior Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958823000787 |
| _version_ | 1797401681721294848 |
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| author | Bangaly Kaba |
| author_facet | Bangaly Kaba |
| author_sort | Bangaly Kaba |
| collection | DOAJ |
| description | Most Social Networking Sites (SNS) platforms are abandoned over time despite the positive influence they may have on overall organizational performance. There is a gap when approaching information and communication technology (ICT) use continuance, in general, and SNS use continuance, particularly since the existing theories focus mainly on accessibility and consider users as exclusively rational decision-makers. In some circumstances, a subconscious mechanism may prevail. Therefore, in this paper, we designed a model that considers rational and unconscious factors in explaining SNS use continuance. The survey helped us to collect data we analyzed using structural equation modeling through partial least squares (PLS). One significant finding of our research is that Habit is the most influential factor to continue using SNS. In addition, individuals will continue to use SNS if the facilitating conditions are provided by removing barriers related to resources and other means required for the platform's use. Our results constitute a foundation from which sustainable and actionable policies may be framed and executed to ensure the success of SNS in organizations and ultimately contribute to socioeconomic development. |
| first_indexed | 2024-03-09T02:13:36Z |
| format | Article |
| id | doaj.art-56374b6fde44443e98e1fe777441449b |
| institution | Directory Open Access Journal |
| issn | 2451-9588 |
| language | English |
| last_indexed | 2024-03-09T02:13:36Z |
| publishDate | 2023-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers in Human Behavior Reports |
| spelling | doaj.art-56374b6fde44443e98e1fe777441449b2023-12-07T05:29:49ZengElsevierComputers in Human Behavior Reports2451-95882023-12-0112100345What leads end-users to continue using social networking sites: Insights from Cote D'IvoireBangaly Kaba0Athabasca University, Faculty of Business, CanadaMost Social Networking Sites (SNS) platforms are abandoned over time despite the positive influence they may have on overall organizational performance. There is a gap when approaching information and communication technology (ICT) use continuance, in general, and SNS use continuance, particularly since the existing theories focus mainly on accessibility and consider users as exclusively rational decision-makers. In some circumstances, a subconscious mechanism may prevail. Therefore, in this paper, we designed a model that considers rational and unconscious factors in explaining SNS use continuance. The survey helped us to collect data we analyzed using structural equation modeling through partial least squares (PLS). One significant finding of our research is that Habit is the most influential factor to continue using SNS. In addition, individuals will continue to use SNS if the facilitating conditions are provided by removing barriers related to resources and other means required for the platform's use. Our results constitute a foundation from which sustainable and actionable policies may be framed and executed to ensure the success of SNS in organizations and ultimately contribute to socioeconomic development.http://www.sciencedirect.com/science/article/pii/S2451958823000787SNSUse continuanceOrganizationEnd usersQuantitative studyModeling |
| spellingShingle | Bangaly Kaba What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire Computers in Human Behavior Reports SNS Use continuance Organization End users Quantitative study Modeling |
| title | What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire |
| title_full | What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire |
| title_fullStr | What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire |
| title_full_unstemmed | What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire |
| title_short | What leads end-users to continue using social networking sites: Insights from Cote D'Ivoire |
| title_sort | what leads end users to continue using social networking sites insights from cote d ivoire |
| topic | SNS Use continuance Organization End users Quantitative study Modeling |
| url | http://www.sciencedirect.com/science/article/pii/S2451958823000787 |
| work_keys_str_mv | AT bangalykaba whatleadsenduserstocontinueusingsocialnetworkingsitesinsightsfromcotedivoire |