Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling
This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structure...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-09-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/10/9/2071 |
| _version_ | 1797519273581608960 |
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| author | Debra Ann Metcalf Karl K. K. Wiener Anthony Saliba Nicole Sugden |
| author_facet | Debra Ann Metcalf Karl K. K. Wiener Anthony Saliba Nicole Sugden |
| author_sort | Debra Ann Metcalf |
| collection | DOAJ |
| description | This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structured interviews, with a focus on the TPB factors; attitudes toward hemp food consumption, subjective beliefs, and perceptions of control. Findings support the notion that consumers may be confused about associations between Cannabidiol (CBD) oil, tetrahydrocannabinol (THC), and hemp food produced from <i>Cannabis sativa</i>. Highly salient negative associations are mediated by the perception of positive aspects of CBD for some consumers, but the value placed on others’ acceptance of hemp food is the greatest indicator of intention to consume hemp food products. It is suggested that greater education of consumers might allay fears borne of association of hemp food to either CBD or THC, and any move toward disassociation of hemp food to either entity would have positive repercussions for the hemp food industry. Findings have implications for other novel foods that carry highly salient negative associations for consumers. |
| first_indexed | 2024-03-10T07:40:35Z |
| format | Article |
| id | doaj.art-5652852238f441ffbc1451589984c7df |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T07:40:35Z |
| publishDate | 2021-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-5652852238f441ffbc1451589984c7df2023-11-22T13:03:48ZengMDPI AGFoods2304-81582021-09-01109207110.3390/foods10092071Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation ModellingDebra Ann Metcalf0Karl K. K. Wiener1Anthony Saliba2Nicole Sugden3School of Psychology, Charles Sturt University, Wagga Wagga, NSW 2678, AustraliaSchool of Psychology, Charles Sturt University, Wagga Wagga, NSW 2678, AustraliaSchool of Psychology, Charles Sturt University, Wagga Wagga, NSW 2678, AustraliaSchool of Psychology, Charles Sturt University, Wagga Wagga, NSW 2678, AustraliaThis research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structured interviews, with a focus on the TPB factors; attitudes toward hemp food consumption, subjective beliefs, and perceptions of control. Findings support the notion that consumers may be confused about associations between Cannabidiol (CBD) oil, tetrahydrocannabinol (THC), and hemp food produced from <i>Cannabis sativa</i>. Highly salient negative associations are mediated by the perception of positive aspects of CBD for some consumers, but the value placed on others’ acceptance of hemp food is the greatest indicator of intention to consume hemp food products. It is suggested that greater education of consumers might allay fears borne of association of hemp food to either CBD or THC, and any move toward disassociation of hemp food to either entity would have positive repercussions for the hemp food industry. Findings have implications for other novel foods that carry highly salient negative associations for consumers.https://www.mdpi.com/2304-8158/10/9/2071hemp foodnovel food acceptancetheory of planned behaviorstructural equation modelingfood choice behaviorfood choice intentions |
| spellingShingle | Debra Ann Metcalf Karl K. K. Wiener Anthony Saliba Nicole Sugden Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling Foods hemp food novel food acceptance theory of planned behavior structural equation modeling food choice behavior food choice intentions |
| title | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
| title_full | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
| title_fullStr | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
| title_full_unstemmed | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
| title_short | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
| title_sort | evaluating the acceptance of hemp food in australian adults using the theory of planned behavior and structural equation modelling |
| topic | hemp food novel food acceptance theory of planned behavior structural equation modeling food choice behavior food choice intentions |
| url | https://www.mdpi.com/2304-8158/10/9/2071 |
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