Perspective of North Consumers of Portugal Face of Corporate Social Responsibility
The practice of social responsibility has been, particularly in recent decades, to cultivate a more conscious society in the common good and sustainability of future generations. So it is not surprising that some consumers seek to respond positively to actions of social responsibility. It is the aim...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Rio de Janeiro
2016-12-01
|
| Series: | Revista Sociedade, Contabilidade e Gestão |
| Subjects: | |
| Online Access: | http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/view/2847/2317 |
| Summary: | The practice of social responsibility has been, particularly in recent decades, to cultivate a more conscious society in the common good and sustainability of future generations. So it is not surprising that some consumers seek to respond positively to actions of social responsibility. It is the aim of this study verify that northern consumers of Portugal, over 18 years, are influenced by social responsibility in consumption in three segments purchases: retail trade, fairs, markets, and shopping centers, and to what extent the responsibility social can influence the perception of value and purchase intent of these consumers. For this purpose, were applied 1804 questionnaires to consumers belonging to the three business groups / cited business. Questionnaires were all validated by applying a factor analysis. The results showed that: 1) the consumer retail and shopping centers groups are more likely to purchase products from companies / brands socially responsible; 2) consumers group fairs and markets were not so sensitive to the issue of social responsibility, but more to the price of goods and in some cases, tiny, their quality. |
|---|---|
| ISSN: | 1982-7342 1982-7342 |