Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity

Drawing on social learning theory, this study presents a moderated mediation model to examine the role of proactive behavior and conformity value in the positive relationship between creative leadership and employees’ creativity. Two-wave data are collected from 230 employees and their leaders in an...

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Main Authors: Xiaozhou Zhou, Jie Zhong, Li Zhang
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/14/3/257
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author Xiaozhou Zhou
Jie Zhong
Li Zhang
author_facet Xiaozhou Zhou
Jie Zhong
Li Zhang
author_sort Xiaozhou Zhou
collection DOAJ
description Drawing on social learning theory, this study presents a moderated mediation model to examine the role of proactive behavior and conformity value in the positive relationship between creative leadership and employees’ creativity. Two-wave data are collected from 230 employees and their leaders in an automobile manufacturing enterprise in China, in which employees are encouraged to be creative because they need to implement novel designs and proposals to attract consumers. Statistical analysis reveals that proactive behavior partially mediates the influence of creative leadership on employees’ creativity. Conformity value moderates not only the relationship between creative leadership and proactive behavior but also the indirect effect of creative leadership on employees’ creativity via proactive behavior. The relationship and the mediating mechanism are stronger in the presence of employees’ higher conformity value. We discuss the theoretical and practical implications as well as future research directions of the findings.
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spelling doaj.art-56749da8a83f4db0baad12b38d3d3fa22024-03-27T13:21:39ZengMDPI AGBehavioral Sciences2076-328X2024-03-0114325710.3390/bs14030257Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ CreativityXiaozhou Zhou0Jie Zhong1Li Zhang2School of Economics and Management, Yanshan University, Qinhuangdao 066000, ChinaSchool of Economics and Management, Tsinghua University, Beijing 100000, ChinaSchool of Management, Harbin Institute of Technology, Harbin 150000, ChinaDrawing on social learning theory, this study presents a moderated mediation model to examine the role of proactive behavior and conformity value in the positive relationship between creative leadership and employees’ creativity. Two-wave data are collected from 230 employees and their leaders in an automobile manufacturing enterprise in China, in which employees are encouraged to be creative because they need to implement novel designs and proposals to attract consumers. Statistical analysis reveals that proactive behavior partially mediates the influence of creative leadership on employees’ creativity. Conformity value moderates not only the relationship between creative leadership and proactive behavior but also the indirect effect of creative leadership on employees’ creativity via proactive behavior. The relationship and the mediating mechanism are stronger in the presence of employees’ higher conformity value. We discuss the theoretical and practical implications as well as future research directions of the findings.https://www.mdpi.com/2076-328X/14/3/257creative leadershipproactive behaviorconformity valueemployee creativity
spellingShingle Xiaozhou Zhou
Jie Zhong
Li Zhang
Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
Behavioral Sciences
creative leadership
proactive behavior
conformity value
employee creativity
title Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
title_full Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
title_fullStr Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
title_full_unstemmed Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
title_short Action Speaks Louder: The Role of Proactive Behavior between Creative Leadership and Employees’ Creativity
title_sort action speaks louder the role of proactive behavior between creative leadership and employees creativity
topic creative leadership
proactive behavior
conformity value
employee creativity
url https://www.mdpi.com/2076-328X/14/3/257
work_keys_str_mv AT xiaozhouzhou actionspeaksloudertheroleofproactivebehaviorbetweencreativeleadershipandemployeescreativity
AT jiezhong actionspeaksloudertheroleofproactivebehaviorbetweencreativeleadershipandemployeescreativity
AT lizhang actionspeaksloudertheroleofproactivebehaviorbetweencreativeleadershipandemployeescreativity