CAN THE GOOD CORPORATE ETHICS STATEMENTS AND CORPORATE SOCIAL RESPONSIBILITY CREATEPOSITIVE CONSUMER RESPONSESON THE COMPANY AND ITS PRODUCTS?AN EMPIRICAL FINDING IN THE CASE OF CONTROVERSIAL COMPANY

CAN THE GOOD CORPORATE ETHICS STATEMENTS AND CORPORATE SOCIAL RESPONSIBILITY CREATEPOSITIVE CONSUMER RESPONSESON THE COMPANY AND ITS PRODUCTS?AN EMPIRICAL FINDING IN THE CASE OF CONTROVERSIAL COMPANY

This research explores the basic issue about whether the good corporate ethics statements and corporate social responsibility (CSR) can create positive consumer responses on the company and its products. We examined the proposed model that links corporate ethics, CSR, corporate reputation, and perce...

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Bibliographic Details
Main Author: Ari Setiyaningrum
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2013-09-01
Series:Manajemen dan Bisnis
Subjects:
corporate ethics, corporate social responsibility, corporate reputation, perceived risk.
Online Access:https://www.journalmabis.org/mabis/article/view/16

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