Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands
The process of globalization and integration of the world market have led to the liberalized foreign trade of goods and services. The development of information technologies and traffic networks has made it easier for companies to internationalize their business. For successful and profitabile busin...
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| Format: | Article |
| Language: | English |
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Academy of Professional Studies South Serbia, Department of Business Studies Blace
2022-12-01
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| Series: | BizInfo |
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| Online Access: | http://bizinfo.edu.rs/index.php/bizinfo/article/view/266 |