What's "quickest and easiest?": parental decision making about school trip mode

<p>Abstract</p> <p>Background</p> <p>The potential benefits of active school travel (AST) are widely recognized, yet there is consistent evidence of a systematic decline in the use of active modes of transportation to school since the middle part of the 20<sup>th...

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Main Authors: Faulkner Guy EJ, Richichi Vanessa, Buliung Ronald N, Fusco Caroline, Moola Fiona
Format: Article
Language:English
Published: BMC 2010-08-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Online Access:http://www.ijbnpa.org/content/7/1/62
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author Faulkner Guy EJ
Richichi Vanessa
Buliung Ronald N
Fusco Caroline
Moola Fiona
author_facet Faulkner Guy EJ
Richichi Vanessa
Buliung Ronald N
Fusco Caroline
Moola Fiona
author_sort Faulkner Guy EJ
collection DOAJ
description <p>Abstract</p> <p>Background</p> <p>The potential benefits of active school travel (AST) are widely recognized, yet there is consistent evidence of a systematic decline in the use of active modes of transportation to school since the middle part of the 20<sup>th </sup>century. This study explored parental accounts of the school travel mode choice decision-making process.</p> <p>Methods</p> <p>Thirty-seven parents of children (17 who walked; 20 who were driven) from four elementary schools in Toronto, Canada participated in semi-structured interviews. The schools varied with respect to walkability of the built environment and socio-economic status. Thematic analysis of interview transcripts identified a two-stage decision-making process.</p> <p>Results</p> <p>An initial decision concerned the issue of escorting or chauffeuring a child to/from school. This decision appeared to be primarily influenced by concerns about traffic, the child's personal safety, and the child's maturity and cognitive ability regarding navigating his/her way to/from school safely. Following the escort decision, parents considered mode choice, typically selecting what they perceived to be the easiest and most convenient way to travel. The ascription of convenience to the various modes of transportation was influenced by perceptions of travel time and/or distance to/from school. Convenience became a particularly salient theme for parents who found it necessary to complete multi-activity trip chains.</p> <p>Conclusions</p> <p>The school travel mode choice decision process is complex. Future research and practice should continue to address safety concerns that are typically the focus of active school transport initiatives while addressing more explicitly the behavioural cost of competing mode choices.</p>
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spelling doaj.art-56bccca9050e468381a53eef1a39ae0a2022-12-22T00:25:09ZengBMCInternational Journal of Behavioral Nutrition and Physical Activity1479-58682010-08-01716210.1186/1479-5868-7-62What's "quickest and easiest?": parental decision making about school trip modeFaulkner Guy EJRichichi VanessaBuliung Ronald NFusco CarolineMoola Fiona<p>Abstract</p> <p>Background</p> <p>The potential benefits of active school travel (AST) are widely recognized, yet there is consistent evidence of a systematic decline in the use of active modes of transportation to school since the middle part of the 20<sup>th </sup>century. This study explored parental accounts of the school travel mode choice decision-making process.</p> <p>Methods</p> <p>Thirty-seven parents of children (17 who walked; 20 who were driven) from four elementary schools in Toronto, Canada participated in semi-structured interviews. The schools varied with respect to walkability of the built environment and socio-economic status. Thematic analysis of interview transcripts identified a two-stage decision-making process.</p> <p>Results</p> <p>An initial decision concerned the issue of escorting or chauffeuring a child to/from school. This decision appeared to be primarily influenced by concerns about traffic, the child's personal safety, and the child's maturity and cognitive ability regarding navigating his/her way to/from school safely. Following the escort decision, parents considered mode choice, typically selecting what they perceived to be the easiest and most convenient way to travel. The ascription of convenience to the various modes of transportation was influenced by perceptions of travel time and/or distance to/from school. Convenience became a particularly salient theme for parents who found it necessary to complete multi-activity trip chains.</p> <p>Conclusions</p> <p>The school travel mode choice decision process is complex. Future research and practice should continue to address safety concerns that are typically the focus of active school transport initiatives while addressing more explicitly the behavioural cost of competing mode choices.</p>http://www.ijbnpa.org/content/7/1/62
spellingShingle Faulkner Guy EJ
Richichi Vanessa
Buliung Ronald N
Fusco Caroline
Moola Fiona
What's "quickest and easiest?": parental decision making about school trip mode
International Journal of Behavioral Nutrition and Physical Activity
title What's "quickest and easiest?": parental decision making about school trip mode
title_full What's "quickest and easiest?": parental decision making about school trip mode
title_fullStr What's "quickest and easiest?": parental decision making about school trip mode
title_full_unstemmed What's "quickest and easiest?": parental decision making about school trip mode
title_short What's "quickest and easiest?": parental decision making about school trip mode
title_sort what s quickest and easiest parental decision making about school trip mode
url http://www.ijbnpa.org/content/7/1/62
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