Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad)
Operations management has attracted extensive research attention during the recent years, yet there is a dearth of research that examines the taxonomy of service operations strategies. Regarding the pivotal role of the tourism industry in the economic growth of many countries and unique touristic ch...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2012-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_5097_93437a1505070a709a3f5028b2d6cefb.pdf |
| _version_ | 1797377340229025792 |
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| author | alireza puya hamed mokhtari |
| author_facet | alireza puya hamed mokhtari |
| author_sort | alireza puya |
| collection | DOAJ |
| description | Operations management has attracted extensive research attention during the recent years, yet there is a dearth of research that examines the taxonomy of service operations strategies. Regarding the pivotal role of the tourism industry in the economic growth of many countries and unique touristic characteristics of Mashhad city in Iran, the importance and necessity of such researches are indisputable. The aim of this study is to make taxonomy of service operations strategies in Mashhad’s hotels and apartment hotels, to be a pioneering research in Iran. The sample group consists of 80 hotels and 65 apartment hotels. The taxonomy presented contributes to the development and enhancement of operations management theory, and demonstrates the current crucial place and importance of the nine structural and infrastructural service operations strategic decisions in Iran’s hotel industry. This study uses a k-mean cluster analysis to develop a classification based on 9 service operations strategy dimensions. The effectiveness of the classification scheme is tested by multiple discriminant analysis. Four strategic clusters were identified, each tending to emphasize on a different dimension. The outcomes of this research were proved to be different from those of others. |
| first_indexed | 2024-03-08T19:52:12Z |
| format | Article |
| id | doaj.art-56cb4fe1f43045b1b2b8c992ff99393a |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:52:12Z |
| publishDate | 2012-03-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-56cb4fe1f43045b1b2b8c992ff99393a2023-12-24T07:39:22ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2012-03-0171733905097Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad)alireza puya0hamed mokhtari1هیئت علمی دانشگاه علامه طباطباییدانشجوی دانشگاه علامه طباطباییOperations management has attracted extensive research attention during the recent years, yet there is a dearth of research that examines the taxonomy of service operations strategies. Regarding the pivotal role of the tourism industry in the economic growth of many countries and unique touristic characteristics of Mashhad city in Iran, the importance and necessity of such researches are indisputable. The aim of this study is to make taxonomy of service operations strategies in Mashhad’s hotels and apartment hotels, to be a pioneering research in Iran. The sample group consists of 80 hotels and 65 apartment hotels. The taxonomy presented contributes to the development and enhancement of operations management theory, and demonstrates the current crucial place and importance of the nine structural and infrastructural service operations strategic decisions in Iran’s hotel industry. This study uses a k-mean cluster analysis to develop a classification based on 9 service operations strategy dimensions. The effectiveness of the classification scheme is tested by multiple discriminant analysis. Four strategic clusters were identified, each tending to emphasize on a different dimension. The outcomes of this research were proved to be different from those of others.https://tms.atu.ac.ir/article_5097_93437a1505070a709a3f5028b2d6cefb.pdftaxonomyservice operation strategyhotels and apartment hotelsiran |
| spellingShingle | alireza puya hamed mokhtari Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) Muṭāli̒āt-i Mudīriyyat-i Gardishgarī taxonomy service operation strategy hotels and apartment hotels iran |
| title | Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) |
| title_full | Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) |
| title_fullStr | Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) |
| title_full_unstemmed | Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) |
| title_short | Configuring service operations strategies in Iran’s hotel industry (Case study: hotels and apartment hotels of Mashhad) |
| title_sort | configuring service operations strategies in iran s hotel industry case study hotels and apartment hotels of mashhad |
| topic | taxonomy service operation strategy hotels and apartment hotels iran |
| url | https://tms.atu.ac.ir/article_5097_93437a1505070a709a3f5028b2d6cefb.pdf |
| work_keys_str_mv | AT alirezapuya configuringserviceoperationsstrategiesiniranshotelindustrycasestudyhotelsandapartmenthotelsofmashhad AT hamedmokhtari configuringserviceoperationsstrategiesiniranshotelindustrycasestudyhotelsandapartmenthotelsofmashhad |