La Politique du malaise dans les photomontages de Barbara Kruger

Barbara Kruger, a postmodern artist who emerged in the 1980’s, systematically embeds texts with images which pertain to a feminist rhetoric and convey a moral, sarcastic, sharp and sometimes contemptuous criticism. Challenging the traditional notions of feminine and masculine, her works question the...

Full description

Bibliographic Details
Main Author: Éliane ELMALEH
Format: Article
Language:English
Published: Laboratoire d’Etudes et de Recherches sur le Monde Anglophone (LERMA) 2013-06-01
Series:E-REA
Subjects:
Online Access:http://journals.openedition.org/erea/3015
_version_ 1819047473392386048
author Éliane ELMALEH
author_facet Éliane ELMALEH
author_sort Éliane ELMALEH
collection DOAJ
description Barbara Kruger, a postmodern artist who emerged in the 1980’s, systematically embeds texts with images which pertain to a feminist rhetoric and convey a moral, sarcastic, sharp and sometimes contemptuous criticism. Challenging the traditional notions of feminine and masculine, her works question the implications of a consumer society in which individuals identify with a symbolic universe and ideological norms. This article analyzes the reasons why Kruger’s works often induce psychological discomfort: it shows how the artist undermines the passivity engendered by the imposition of stereotypes and the way she blocks the fascination produced by images by introducing texts which contradict them. This relationship between texts and images is opposed to media conventions and usually results in a feeling of malaise (Unbehagen in Freudian terminology) in the audience who cannot always position themselves in relation to the messages. We will first focus on discomfort as a result of a relation domination/submission; the second part of this article will be devoted to the body as a disembodied object causing discomfort. We will then tackle the medical institution as a locus of pain and suffering. Finally, the last part will analyse the uncanny atmosphere conveyed by Kruger’s works which calls to mind Orwell’s in 1984.
first_indexed 2024-12-21T11:00:55Z
format Article
id doaj.art-56eb056e5add4f55a9f099e53f824fb8
institution Directory Open Access Journal
issn 1638-1718
language English
last_indexed 2024-12-21T11:00:55Z
publishDate 2013-06-01
publisher Laboratoire d’Etudes et de Recherches sur le Monde Anglophone (LERMA)
record_format Article
series E-REA
spelling doaj.art-56eb056e5add4f55a9f099e53f824fb82022-12-21T19:06:20ZengLaboratoire d’Etudes et de Recherches sur le Monde Anglophone (LERMA)E-REA1638-17182013-06-011010.4000/erea.3015La Politique du malaise dans les photomontages de Barbara KrugerÉliane ELMALEHBarbara Kruger, a postmodern artist who emerged in the 1980’s, systematically embeds texts with images which pertain to a feminist rhetoric and convey a moral, sarcastic, sharp and sometimes contemptuous criticism. Challenging the traditional notions of feminine and masculine, her works question the implications of a consumer society in which individuals identify with a symbolic universe and ideological norms. This article analyzes the reasons why Kruger’s works often induce psychological discomfort: it shows how the artist undermines the passivity engendered by the imposition of stereotypes and the way she blocks the fascination produced by images by introducing texts which contradict them. This relationship between texts and images is opposed to media conventions and usually results in a feeling of malaise (Unbehagen in Freudian terminology) in the audience who cannot always position themselves in relation to the messages. We will first focus on discomfort as a result of a relation domination/submission; the second part of this article will be devoted to the body as a disembodied object causing discomfort. We will then tackle the medical institution as a locus of pain and suffering. Finally, the last part will analyse the uncanny atmosphere conveyed by Kruger’s works which calls to mind Orwell’s in 1984.http://journals.openedition.org/erea/3015Postmodern artstereotypeideological clichéphotomontageconsumer societycommodification
spellingShingle Éliane ELMALEH
La Politique du malaise dans les photomontages de Barbara Kruger
E-REA
Postmodern art
stereotype
ideological cliché
photomontage
consumer society
commodification
title La Politique du malaise dans les photomontages de Barbara Kruger
title_full La Politique du malaise dans les photomontages de Barbara Kruger
title_fullStr La Politique du malaise dans les photomontages de Barbara Kruger
title_full_unstemmed La Politique du malaise dans les photomontages de Barbara Kruger
title_short La Politique du malaise dans les photomontages de Barbara Kruger
title_sort la politique du malaise dans les photomontages de barbara kruger
topic Postmodern art
stereotype
ideological cliché
photomontage
consumer society
commodification
url http://journals.openedition.org/erea/3015
work_keys_str_mv AT elianeelmaleh lapolitiquedumalaisedanslesphotomontagesdebarbarakruger