PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA

The messages in context of woman representation in anecdote rubric on MATRA magazine had sexism acts. Presenting jokes about woman as sex object with all their inferiority shows it. The language choice, word and sentence structure were not considered with woman sensitivity. Jokes on women representi...

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Main Author: Annisa Scotia
Format: Article
Language:English
Published: Universitas Diponegoro 2016-08-01
Series:Jurnal Ilmu Sosial
Subjects:
Online Access:http://www.ejournal.undip.ac.id/index.php/ilmusos/article/view/11536
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author Annisa Scotia
author_facet Annisa Scotia
author_sort Annisa Scotia
collection DOAJ
description The messages in context of woman representation in anecdote rubric on MATRA magazine had sexism acts. Presenting jokes about woman as sex object with all their inferiority shows it. The language choice, word and sentence structure were not considered with woman sensitivity. Jokes on women representing built stereotype of woman status as subordinate party. The result of study showed that the anecdote rubric in MATRA magazine represented patriarchy ideology because it contained woman bias that still trapped in social stereo-type. The character different between men and woman represents this bias, where that differentiation had became the foundation of sexual job distribution. Man placed in public area (as head of household) and woman placed in domestic area (as housewife). Using word like prostitute, women had been seen as an unmoral human being and prostitution was not a good job for 'nice' women. The word soldier had been also identified to men, so women have considered unable to involve in there. Base on the result of study, researcher had been concluded that this point of view clearly has not been given bargaining and developing position for women. MATRA magazine tend to become a power for dominant group (men) continuing patriarchy ideology and not to become an alternative power for women to escape from patriarchy ideology domination.
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spelling doaj.art-56f02c6e5472480ca87b9f19299e830d2023-01-02T10:32:53ZengUniversitas DiponegoroJurnal Ilmu Sosial1411-82542548-48932016-08-015288969213PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSAAnnisa Scotia0Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas DiponegoroThe messages in context of woman representation in anecdote rubric on MATRA magazine had sexism acts. Presenting jokes about woman as sex object with all their inferiority shows it. The language choice, word and sentence structure were not considered with woman sensitivity. Jokes on women representing built stereotype of woman status as subordinate party. The result of study showed that the anecdote rubric in MATRA magazine represented patriarchy ideology because it contained woman bias that still trapped in social stereo-type. The character different between men and woman represents this bias, where that differentiation had became the foundation of sexual job distribution. Man placed in public area (as head of household) and woman placed in domestic area (as housewife). Using word like prostitute, women had been seen as an unmoral human being and prostitution was not a good job for 'nice' women. The word soldier had been also identified to men, so women have considered unable to involve in there. Base on the result of study, researcher had been concluded that this point of view clearly has not been given bargaining and developing position for women. MATRA magazine tend to become a power for dominant group (men) continuing patriarchy ideology and not to become an alternative power for women to escape from patriarchy ideology domination.http://www.ejournal.undip.ac.id/index.php/ilmusos/article/view/11536woman representationmass mediapatriarchy ideology.
spellingShingle Annisa Scotia
PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
Jurnal Ilmu Sosial
woman representation
mass media
patriarchy ideology.
title PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
title_full PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
title_fullStr PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
title_full_unstemmed PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
title_short PEREMPUAN SEBAGAI OBYEK SEKS DALAM LELUCON DI MEDIA MASSA
title_sort perempuan sebagai obyek seks dalam lelucon di media massa
topic woman representation
mass media
patriarchy ideology.
url http://www.ejournal.undip.ac.id/index.php/ilmusos/article/view/11536
work_keys_str_mv AT annisascotia perempuansebagaiobyekseksdalamlelucondimediamassa