Understanding behavioural intention of experiencing virtual tourism during COVID-19: An extension of theory of planned behaviour

Understanding behavioural intention of experiencing virtual tourism during COVID-19: An extension of theory of planned behaviour

Purpose – The overall purpose of this study is to assess consumers’ behavioural intentions regarding virtual tourism COVID -19 using the TPB. This work sought to assess the applicability of TPB utilising its foremost constructs, i.e., attitude, subjective norm, and perceived behavioural control,...

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Bibliographic Details
Main Authors:	Sheeba Hamid, Ruksar Ali, Sujood, Syed Talha Jameel, Mohd Azhar, Samiha Siddiqui
Format:	Article
Language:	English
Published:	Faculty of tourism and hospitality management 2023-08-01
Series:	Tourism and Hospitality Management
Subjects:	virtual tourism covid-19 theory of planned behaviour behavioural intention perceived security virtual reality
Online Access:	https://thm.fthm.hr/images/issues/vol29no3/8_Hamid_Ali_Sujood_Jameel_Azhar_Siddiqui

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