Hotel Business Advertising Specificity and Its Psychological Examination Procedure
The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/1622 |
| _version_ | 1797919923054313472 |
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| author | Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin |
| author_facet | Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin |
| author_sort | Tatyana Borisovna Kurbatskaya |
| collection | DOAJ |
| description |
The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.
Keywords: hotel business, advertising, hotel advertising, advertising features, advertising composition
JEL Classifications: L14; L19; M37
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| first_indexed | 2024-04-10T13:53:06Z |
| format | Article |
| id | doaj.art-57076106801b4f768cfd5296b7ff3089 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:53:06Z |
| publishDate | 2015-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-57076106801b4f768cfd5296b7ff30892023-02-15T16:10:35ZengEconJournalsInternational Review of Management and Marketing2146-44052015-12-0151SHotel Business Advertising Specificity and Its Psychological Examination ProcedureTatyana Borisovna KurbatskayaSvetlana Georgievna DobrotvorskayaPavel Nikolayevich Ustin The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made. Keywords: hotel business, advertising, hotel advertising, advertising features, advertising composition JEL Classifications: L14; L19; M37 https://econjournals.com/index.php/irmm/article/view/1622 |
| spellingShingle | Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin Hotel Business Advertising Specificity and Its Psychological Examination Procedure International Review of Management and Marketing |
| title | Hotel Business Advertising Specificity and Its Psychological Examination Procedure |
| title_full | Hotel Business Advertising Specificity and Its Psychological Examination Procedure |
| title_fullStr | Hotel Business Advertising Specificity and Its Psychological Examination Procedure |
| title_full_unstemmed | Hotel Business Advertising Specificity and Its Psychological Examination Procedure |
| title_short | Hotel Business Advertising Specificity and Its Psychological Examination Procedure |
| title_sort | hotel business advertising specificity and its psychological examination procedure |
| url | https://econjournals.com/index.php/irmm/article/view/1622 |
| work_keys_str_mv | AT tatyanaborisovnakurbatskaya hotelbusinessadvertisingspecificityanditspsychologicalexaminationprocedure AT svetlanageorgievnadobrotvorskaya hotelbusinessadvertisingspecificityanditspsychologicalexaminationprocedure AT pavelnikolayevichustin hotelbusinessadvertisingspecificityanditspsychologicalexaminationprocedure |