Selling an/other Wales. A deconstructive approach
As opposed to the Welsh tourist materials addressing a British readership, which excel in creating a gratifyingly dissimilar although mainly anglicised image of Wales (Prieto, 2004), those others targeting foreign markets struggle to create a culturally distinct nation. The present work will focus o...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2006-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/4106/PS030106.pdf |
| _version_ | 1811214863013249024 |
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| author | Prieto Arranz, José Igor |
| author_facet | Prieto Arranz, José Igor |
| author_sort | Prieto Arranz, José Igor |
| collection | DOAJ |
| description | As opposed to the Welsh tourist materials addressing a British readership, which excel in creating a gratifyingly dissimilar although mainly anglicised image of Wales (Prieto, 2004), those others targeting foreign markets struggle to create a culturally distinct nation. The present work will focus on the latter in order to analyze the strategies used by the Wales Tourist Board to appeal to the international visitor. Following Halliday (1994) and Kress & Leeuwen (1999) in the analysis of the verbal and visual components, respectively, this study will bear witness to the use of heritage as an identity-creation tool, our ultimate aim being the deconstruction of such an image, possibly resulting from the delicate situation of Wales within what seems an increasingly (dis)United Kingdom |
| first_indexed | 2024-04-12T06:11:34Z |
| format | Article |
| id | doaj.art-57093500774a45d6ab41fe88656fe504 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-04-12T06:11:34Z |
| publishDate | 2006-01-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-57093500774a45d6ab41fe88656fe5042022-12-22T03:44:41ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212006-01-01412952Selling an/other Wales. A deconstructive approachPrieto Arranz, José IgorAs opposed to the Welsh tourist materials addressing a British readership, which excel in creating a gratifyingly dissimilar although mainly anglicised image of Wales (Prieto, 2004), those others targeting foreign markets struggle to create a culturally distinct nation. The present work will focus on the latter in order to analyze the strategies used by the Wales Tourist Board to appeal to the international visitor. Following Halliday (1994) and Kress & Leeuwen (1999) in the analysis of the verbal and visual components, respectively, this study will bear witness to the use of heritage as an identity-creation tool, our ultimate aim being the deconstruction of such an image, possibly resulting from the delicate situation of Wales within what seems an increasingly (dis)United Kingdomwww.pasosonline.org/Publicados/4106/PS030106.pdfHeritageHybridityOthernessTourist promotionWales |
| spellingShingle | Prieto Arranz, José Igor Selling an/other Wales. A deconstructive approach PASOS Revista de Turismo y Patrimonio Cultural Heritage Hybridity Otherness Tourist promotion Wales |
| title | Selling an/other Wales. A deconstructive approach |
| title_full | Selling an/other Wales. A deconstructive approach |
| title_fullStr | Selling an/other Wales. A deconstructive approach |
| title_full_unstemmed | Selling an/other Wales. A deconstructive approach |
| title_short | Selling an/other Wales. A deconstructive approach |
| title_sort | selling an other wales a deconstructive approach |
| topic | Heritage Hybridity Otherness Tourist promotion Wales |
| url | http://www.pasosonline.org/Publicados/4106/PS030106.pdf |
| work_keys_str_mv | AT prietoarranzjoseigor sellinganotherwalesadeconstructiveapproach |