HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities

The main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digita...

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Main Authors: Iwan Ardiansyah, taufiq rahmat, Masluh Masluh, Heri Heri, Diah Apriliani
Format: Article
Language:English
Published: Pascasarjana UIN Sunan Gunung Djati Bandung 2023-02-01
Series:Khazanah Sosial
Subjects:
Online Access:https://journal.uinsgd.ac.id/index.php/ks/article/view/20691
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author Iwan Ardiansyah
taufiq rahmat
Masluh Masluh
Heri Heri
Diah Apriliani
author_facet Iwan Ardiansyah
taufiq rahmat
Masluh Masluh
Heri Heri
Diah Apriliani
author_sort Iwan Ardiansyah
collection DOAJ
description The main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digital organizational communication. Target group private universities in Bandung. This study's descriptive survey research design is based on a verification methodology. Data was collected through survey techniques by distributing questionnaires to as many as 69 respondents, all employees. Analysis in data processing using path analysis. It is based on the findings of the verification analysis, with r2 = 0.587, or 58.7%, as the coefficient of determination. The results show that the Quality of digital services is influenced by organizational Commitment and digital communication, both simultaneously and simultaneously. In comparison, there is still the influence of other external factors, which has not been studied, and is 41.3% academically recognized. Research findings also reveal that optimizing digital services can be done by first improving the Commitment of human resources to utilizing digital media in communication.
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spelling doaj.art-570d7a8d1cde4f8ab6a87640e47151ad2023-05-16T04:28:46ZengPascasarjana UIN Sunan Gunung Djati BandungKhazanah Sosial2715-80712023-02-015111110.15575/ks.v5i1.206917141HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private UniversitiesIwan Ardiansyah0taufiq rahmat1Masluh Masluh2Heri Heri3Diah Apriliani4Universitas AL GhifariUniversitas AL GhifariUniversitas AL GhifariUniversitas AL GhifariUniversitas AL GhifariThe main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digital organizational communication. Target group private universities in Bandung. This study's descriptive survey research design is based on a verification methodology. Data was collected through survey techniques by distributing questionnaires to as many as 69 respondents, all employees. Analysis in data processing using path analysis. It is based on the findings of the verification analysis, with r2 = 0.587, or 58.7%, as the coefficient of determination. The results show that the Quality of digital services is influenced by organizational Commitment and digital communication, both simultaneously and simultaneously. In comparison, there is still the influence of other external factors, which has not been studied, and is 41.3% academically recognized. Research findings also reveal that optimizing digital services can be done by first improving the Commitment of human resources to utilizing digital media in communication.https://journal.uinsgd.ac.id/index.php/ks/article/view/20691smart university, commitment, e-servqual, digital communication, hrm
spellingShingle Iwan Ardiansyah
taufiq rahmat
Masluh Masluh
Heri Heri
Diah Apriliani
HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
Khazanah Sosial
smart university, commitment, e-servqual, digital communication, hrm
title HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
title_full HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
title_fullStr HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
title_full_unstemmed HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
title_short HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities
title_sort hr commitment and digital organizational communication to improve the digital quality services in private universities
topic smart university, commitment, e-servqual, digital communication, hrm
url https://journal.uinsgd.ac.id/index.php/ks/article/view/20691
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AT masluhmasluh hrcommitmentanddigitalorganizationalcommunicationtoimprovethedigitalqualityservicesinprivateuniversities
AT heriheri hrcommitmentanddigitalorganizationalcommunicationtoimprovethedigitalqualityservicesinprivateuniversities
AT diahapriliani hrcommitmentanddigitalorganizationalcommunicationtoimprovethedigitalqualityservicesinprivateuniversities