IMPACT OF DIGITAL MARKETING ON THE PERFORMANCE OF COMPANIES IN THE AGRICULTURAL SECTOR OF SERBIA

IMPACT OF DIGITAL MARKETING ON THE PERFORMANCE OF COMPANIES IN THE AGRICULTURAL SECTOR OF SERBIA

This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research obj...

Full description

Bibliographic Details
Main Authors: Branko Miodrag Mihailović, Katica Radosavljević, Vesna Popović, Anton Puškarić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2024-03-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
digital marketing
agricultural sector
business performance
factor analysis
Online Access:https://ea.bg.ac.rs/index.php/EA/article/view/2292

Similar Items

Similar Items