The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong.
This study investigated the current practices and challenges for the sustainable fashion of luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 founders and managers of LBFBs in Vietnam was conducted. Findings show that sustainable practices improve ethnic cult...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0287429&type=printable |
| _version_ | 1797650687306235904 |
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| author | Khai T Nguyen Phuong Ngoc-Duy Nguyen Long Thang Van Nguyen Rajkishore Nayak Thang Q Nguyen |
| author_facet | Khai T Nguyen Phuong Ngoc-Duy Nguyen Long Thang Van Nguyen Rajkishore Nayak Thang Q Nguyen |
| author_sort | Khai T Nguyen |
| collection | DOAJ |
| description | This study investigated the current practices and challenges for the sustainable fashion of luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 founders and managers of LBFBs in Vietnam was conducted. Findings show that sustainable practices improve ethnic cultures, strengthen the usage of local resources, promote sustainable lifestyle, and thereby contributing to sustainable development of the boutique fashion brands. However, the brands face some challenges while dealing with their stakeholders such as shortage of available internal resources, bias in consumer perception and purchase behaviors, and legal barriers to achieve accredited environment certification that, in turn, weaken the sustainable practices in the local context. Results also provide some insightful information for small & medium sized enterprises (SMEs) to adjust their sustainability practices in order to improve their competitive advantages in the marketplace. |
| first_indexed | 2024-03-11T16:05:01Z |
| format | Article |
| id | doaj.art-5714ad4cef8e46a198cc0fcbcc5c997e |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-03-11T16:05:01Z |
| publishDate | 2023-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-5714ad4cef8e46a198cc0fcbcc5c997e2023-10-25T05:31:04ZengPublic Library of Science (PLoS)PLoS ONE1932-62032023-01-011810e028742910.1371/journal.pone.0287429The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong.Khai T NguyenPhuong Ngoc-Duy NguyenLong Thang Van NguyenRajkishore NayakThang Q NguyenThis study investigated the current practices and challenges for the sustainable fashion of luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 founders and managers of LBFBs in Vietnam was conducted. Findings show that sustainable practices improve ethnic cultures, strengthen the usage of local resources, promote sustainable lifestyle, and thereby contributing to sustainable development of the boutique fashion brands. However, the brands face some challenges while dealing with their stakeholders such as shortage of available internal resources, bias in consumer perception and purchase behaviors, and legal barriers to achieve accredited environment certification that, in turn, weaken the sustainable practices in the local context. Results also provide some insightful information for small & medium sized enterprises (SMEs) to adjust their sustainability practices in order to improve their competitive advantages in the marketplace.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0287429&type=printable |
| spellingShingle | Khai T Nguyen Phuong Ngoc-Duy Nguyen Long Thang Van Nguyen Rajkishore Nayak Thang Q Nguyen The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. PLoS ONE |
| title | The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. |
| title_full | The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. |
| title_fullStr | The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. |
| title_full_unstemmed | The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. |
| title_short | The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong. |
| title_sort | practice of sustainable fashion of luxury boutique fashion brands in vietnam what go right and what go wrong |
| url | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0287429&type=printable |
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