AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT
Avocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Rege...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Jember
2019-03-01
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| Series: | Jurnal Agribest |
| Subjects: | |
| Online Access: | http://jurnal.unmuhjember.ac.id/index.php/AGRIBEST/article/view/1944 |
| _version_ | 1828202911305302016 |
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| author | Hikmatul Lutfi`ah Amanah Lailatul Ikrimah |
| author_facet | Hikmatul Lutfi`ah Amanah Lailatul Ikrimah |
| author_sort | Hikmatul Lutfi`ah |
| collection | DOAJ |
| description | Avocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing. The method used in this study is a descriptive analysis of marketing channels, farmer shares and the efficiency of marketing avocados. The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost. Largest farmer shares showed in channel III. |
| first_indexed | 2024-04-12T11:56:51Z |
| format | Article |
| id | doaj.art-571a36a0bea44341a21205408d4d99ea |
| institution | Directory Open Access Journal |
| issn | 2581-1339 2615-4862 |
| language | English |
| last_indexed | 2024-04-12T11:56:51Z |
| publishDate | 2019-03-01 |
| publisher | Universitas Muhammadiyah Jember |
| record_format | Article |
| series | Jurnal Agribest |
| spelling | doaj.art-571a36a0bea44341a21205408d4d99ea2022-12-22T03:33:59ZengUniversitas Muhammadiyah JemberJurnal Agribest2581-13392615-48622019-03-0131424410.32528/agribest.v3i1.19441557AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICTHikmatul Lutfi`ah0Amanah Lailatul Ikrimah1Universitas Islam JemberUniversitas Islam JemberAvocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing. The method used in this study is a descriptive analysis of marketing channels, farmer shares and the efficiency of marketing avocados. The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost. Largest farmer shares showed in channel III.http://jurnal.unmuhjember.ac.id/index.php/AGRIBEST/article/view/1944avocados, marketing channel, marketing efficiency, farmer shares |
| spellingShingle | Hikmatul Lutfi`ah Amanah Lailatul Ikrimah AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT Jurnal Agribest avocados, marketing channel, marketing efficiency, farmer shares |
| title | AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT |
| title_full | AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT |
| title_fullStr | AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT |
| title_full_unstemmed | AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT |
| title_short | AVOCADO MARKETING EFFICIENCY IN RANUYOSO VILLAGE, LUMAJANG DISTRICT |
| title_sort | avocado marketing efficiency in ranuyoso village lumajang district |
| topic | avocados, marketing channel, marketing efficiency, farmer shares |
| url | http://jurnal.unmuhjember.ac.id/index.php/AGRIBEST/article/view/1944 |
| work_keys_str_mv | AT hikmatullutfiah avocadomarketingefficiencyinranuyosovillagelumajangdistrict AT amanahlailatulikrimah avocadomarketingefficiencyinranuyosovillagelumajangdistrict |