AgriTech Innovators: A Study of Initial Adoption and Continued Use of a Mobile Digital Platform by Family-Operated Farming Enterprises

AgriTech Innovators: A Study of Initial Adoption and Continued Use of a Mobile Digital Platform by Family-Operated Farming Enterprises

While information technology is playing a significant transformative role in virtually every industry, within the agriculture sector, family-operated farming enterprises have been slow to adopt IT solutions to manage their operations. This study adopts a sequential mixed-methods research design to e...

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Bibliographic Details
Main Authors: Grace Fox, John Mooney, Pierangelo Rosati, Theo Lynn
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Agriculture
Subjects:
AgriTech
mobile platform adoption
continuance behavior
mixed methods
Online Access:https://www.mdpi.com/2077-0472/11/12/1283

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