CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS
On the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention. Companies have started to rethink their rela...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2012-05-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_026.pdf |
| _version_ | 1818487219495632896 |
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| author | GHEORGHE ORZAN OTILIA-ELENA PLATON |
| author_facet | GHEORGHE ORZAN OTILIA-ELENA PLATON |
| author_sort | GHEORGHE ORZAN |
| collection | DOAJ |
| description | On the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention. Companies have started to rethink their relationships with consumers and adapt to the new online world. In this virtual world of social networks the public is the key element. Consumers perceive the social network as a personal space where they control the content. They decide on their own what they want to see and share with others. Thus, in order to manage marketing communications effectively, marketers must know the consumers’ opinions towards their presence in social networks. |
| first_indexed | 2024-12-10T16:34:58Z |
| format | Article |
| id | doaj.art-573b9f245c9141f49d8324fa8973fea1 |
| institution | Directory Open Access Journal |
| issn | 2068-7796 |
| language | English |
| last_indexed | 2024-12-10T16:34:58Z |
| publishDate | 2012-05-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj.art-573b9f245c9141f49d8324fa8973fea12022-12-22T01:41:26ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962012-05-012-14381445CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKSGHEORGHE ORZANOTILIA-ELENA PLATONOn the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention. Companies have started to rethink their relationships with consumers and adapt to the new online world. In this virtual world of social networks the public is the key element. Consumers perceive the social network as a personal space where they control the content. They decide on their own what they want to see and share with others. Thus, in order to manage marketing communications effectively, marketers must know the consumers’ opinions towards their presence in social networks.http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_026.pdfonline marketingonline advertisingsocial networksSocial Mediamarketing research |
| spellingShingle | GHEORGHE ORZAN OTILIA-ELENA PLATON CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS Challenges of the Knowledge Society online marketing online advertising social networks Social Media marketing research |
| title | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS |
| title_full | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS |
| title_fullStr | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS |
| title_full_unstemmed | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS |
| title_short | CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS |
| title_sort | consumer opinions towards online marketing communication and advertising on social networks |
| topic | online marketing online advertising social networks Social Media marketing research |
| url | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_026.pdf |
| work_keys_str_mv | AT gheorgheorzan consumeropinionstowardsonlinemarketingcommunicationandadvertisingonsocialnetworks AT otiliaelenaplaton consumeropinionstowardsonlinemarketingcommunicationandadvertisingonsocialnetworks |