The Role of Culture Heritage in Commercial Development and Tourism
Territories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2017-10-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/12729 |
| _version_ | 1818298264783421440 |
|---|---|
| author | Sandro Danesi |
| author_facet | Sandro Danesi |
| author_sort | Sandro Danesi |
| collection | DOAJ |
| description | Territories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial promotion strategies based on cultural heritage should focus on emotional aspects as well as lived experience. The social capital of the territory can be deemed as having both a positive and proactive approach towards the tourism industry. |
| first_indexed | 2024-12-13T04:32:34Z |
| format | Article |
| id | doaj.art-574bae4eb14240a78322190b6f8e0cab |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-12-13T04:32:34Z |
| publishDate | 2017-10-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-574bae4eb14240a78322190b6f8e0cab2022-12-21T23:59:30ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192017-10-01310.4468/2017.3.05danesi304The Role of Culture Heritage in Commercial Development and TourismSandro DanesiTerritories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial promotion strategies based on cultural heritage should focus on emotional aspects as well as lived experience. The social capital of the territory can be deemed as having both a positive and proactive approach towards the tourism industry.https://symphonya.unicusano.it/index.php/sym/article/view/12729Cultural HeritageGlobal TourismGlobal MarketsUNESCOTourism PromotionTourism Development |
| spellingShingle | Sandro Danesi The Role of Culture Heritage in Commercial Development and Tourism Symphonya Cultural Heritage Global Tourism Global Markets UNESCO Tourism Promotion Tourism Development |
| title | The Role of Culture Heritage in Commercial Development and Tourism |
| title_full | The Role of Culture Heritage in Commercial Development and Tourism |
| title_fullStr | The Role of Culture Heritage in Commercial Development and Tourism |
| title_full_unstemmed | The Role of Culture Heritage in Commercial Development and Tourism |
| title_short | The Role of Culture Heritage in Commercial Development and Tourism |
| title_sort | role of culture heritage in commercial development and tourism |
| topic | Cultural Heritage Global Tourism Global Markets UNESCO Tourism Promotion Tourism Development |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/12729 |
| work_keys_str_mv | AT sandrodanesi theroleofcultureheritageincommercialdevelopmentandtourism AT sandrodanesi roleofcultureheritageincommercialdevelopmentandtourism |