A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that gener...
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| Format: | Article |
| Language: | English |
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Carleton University
2012-03-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf |
| Summary: | Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements. |
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| ISSN: | 1927-0321 |