A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software

Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that gener...

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Bibliographic Details
Main Author: Aparna Shanker
Format: Article
Language:English
Published: Carleton University 2012-03-01
Series:Technology Innovation Management Review
Subjects:
Online Access:http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf
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description Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements.
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spelling doaj.art-575737f9f00f454e97404558cda5768c2022-12-22T03:28:47ZengCarleton UniversityTechnology Innovation Management Review1927-03212012-03-01March 2012: Technology Entrepreneurship1822A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source SoftwareAparna ShankerTechnology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements.http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf customer valuecustomer value creationopen source businesstechnology entrepreneurshipvalue proposition
spellingShingle Aparna Shanker
A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
Technology Innovation Management Review
customer value
customer value creation
open source business
technology entrepreneurship
value proposition
title A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
title_full A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
title_fullStr A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
title_full_unstemmed A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
title_short A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
title_sort customer value creation framework for businesses that generate revenue with open source software
topic customer value
customer value creation
open source business
technology entrepreneurship
value proposition
url http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf
work_keys_str_mv AT aparnashanker acustomervaluecreationframeworkforbusinessesthatgeneraterevenuewithopensourcesoftware
AT aparnashanker customervaluecreationframeworkforbusinessesthatgeneraterevenuewithopensourcesoftware