A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software
Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that gener...
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Format: | Article |
Language: | English |
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Carleton University
2012-03-01
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Series: | Technology Innovation Management Review |
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Online Access: | http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf |
_version_ | 1811245642469605376 |
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author | Aparna Shanker |
author_facet | Aparna Shanker |
author_sort | Aparna Shanker |
collection | DOAJ |
description | Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements. |
first_indexed | 2024-04-12T14:42:29Z |
format | Article |
id | doaj.art-575737f9f00f454e97404558cda5768c |
institution | Directory Open Access Journal |
issn | 1927-0321 |
language | English |
last_indexed | 2024-04-12T14:42:29Z |
publishDate | 2012-03-01 |
publisher | Carleton University |
record_format | Article |
series | Technology Innovation Management Review |
spelling | doaj.art-575737f9f00f454e97404558cda5768c2022-12-22T03:28:47ZengCarleton UniversityTechnology Innovation Management Review1927-03212012-03-01March 2012: Technology Entrepreneurship1822A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source SoftwareAparna ShankerTechnology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements.http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf customer valuecustomer value creationopen source businesstechnology entrepreneurshipvalue proposition |
spellingShingle | Aparna Shanker A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software Technology Innovation Management Review customer value customer value creation open source business technology entrepreneurship value proposition |
title | A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software |
title_full | A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software |
title_fullStr | A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software |
title_full_unstemmed | A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software |
title_short | A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software |
title_sort | customer value creation framework for businesses that generate revenue with open source software |
topic | customer value customer value creation open source business technology entrepreneurship value proposition |
url | http://timreview.ca/sites/default/files/article_PDF/Shanker_TIMReview_March2012_0.pdf |
work_keys_str_mv | AT aparnashanker acustomervaluecreationframeworkforbusinessesthatgeneraterevenuewithopensourcesoftware AT aparnashanker customervaluecreationframeworkforbusinessesthatgeneraterevenuewithopensourcesoftware |