Explaining the Medical Tourism Model Using Thematic Analysis A Case Study of Tehran University of Medical Sciences Hospitals
Medical tourism is the travel of patients to other countries to use cheaper and quality medical services than their own country, which is considered a sub-branch of health tourism. The economic and political function of medical tourism is one of its most important consequences for the host society....
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| Format: | Article |
| Language: | English |
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Nazar research center for Art, Architecture & Urbanism
2023-04-01
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| Series: | گردشگری فرهنگ |
| Subjects: | |
| Online Access: | http://www.toc-sj.com/article_166703_031159e7a31a9551e961e1a06716e08a.pdf |
| _version_ | 1797665063428947968 |
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| author | Somayeh GhorbanKhani Azam Rahimi Nik Mansoureh Aligholi |
| author_facet | Somayeh GhorbanKhani Azam Rahimi Nik Mansoureh Aligholi |
| author_sort | Somayeh GhorbanKhani |
| collection | DOAJ |
| description | Medical tourism is the travel of patients to other countries to use cheaper and quality medical services than their own country, which is considered a sub-branch of health tourism. The economic and political function of medical tourism is one of its most important consequences for the host society. Also, according to the legal requirements of its implementation, the main research question is “What is the appropriate model for attracting medical tourists to Tehran Medical Sciences Hospitals?”. Therefore, the main goal of the research is to explain the model of attracting medical tourism in medical sciences hospitals in Tehran and to identify its components. In terms of purpose, the research method is applied and developmental. The data was collected from the field using the qualitative method. To design the model, 13 managers and experts of public hospitals under Tehran University of Medical Sciences were selected and a semi-structured interview was conducted, which was analyzed and coded based on theme analysis. After measuring the reliability (retest) and validity (reciprocity of the interviews) of the data, a proposed model was presented. Based on the obtained model, seven themes were identified: “behavioral quality of the treatment staff, professional quality of the treatment staff, treatment costs, quality medical centers, the perceived image of the medical brand, the quality of the treatment process, and the components of the treatment destination. The results showed that, according to the fit indicators, the model has sufficient validity and the identified themes are effective in attracting medical tourists. |
| first_indexed | 2024-03-11T19:39:31Z |
| format | Article |
| id | doaj.art-578053d19e9e416db0cd918e2598d198 |
| institution | Directory Open Access Journal |
| issn | 2717-2627 2717-2635 |
| language | English |
| last_indexed | 2024-03-11T19:39:31Z |
| publishDate | 2023-04-01 |
| publisher | Nazar research center for Art, Architecture & Urbanism |
| record_format | Article |
| series | گردشگری فرهنگ |
| spelling | doaj.art-578053d19e9e416db0cd918e2598d1982023-10-06T13:05:03ZengNazar research center for Art, Architecture & Urbanismگردشگری فرهنگ2717-26272717-26352023-04-01412162910.22034/toc.2023.377720.1104166703Explaining the Medical Tourism Model Using Thematic Analysis A Case Study of Tehran University of Medical Sciences HospitalsSomayeh GhorbanKhani0Azam Rahimi Nik1Mansoureh Aligholi2Ph.D. Student in Marketing Management, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.Assistant Professor, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.Associate Professor, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.Medical tourism is the travel of patients to other countries to use cheaper and quality medical services than their own country, which is considered a sub-branch of health tourism. The economic and political function of medical tourism is one of its most important consequences for the host society. Also, according to the legal requirements of its implementation, the main research question is “What is the appropriate model for attracting medical tourists to Tehran Medical Sciences Hospitals?”. Therefore, the main goal of the research is to explain the model of attracting medical tourism in medical sciences hospitals in Tehran and to identify its components. In terms of purpose, the research method is applied and developmental. The data was collected from the field using the qualitative method. To design the model, 13 managers and experts of public hospitals under Tehran University of Medical Sciences were selected and a semi-structured interview was conducted, which was analyzed and coded based on theme analysis. After measuring the reliability (retest) and validity (reciprocity of the interviews) of the data, a proposed model was presented. Based on the obtained model, seven themes were identified: “behavioral quality of the treatment staff, professional quality of the treatment staff, treatment costs, quality medical centers, the perceived image of the medical brand, the quality of the treatment process, and the components of the treatment destination. The results showed that, according to the fit indicators, the model has sufficient validity and the identified themes are effective in attracting medical tourists.http://www.toc-sj.com/article_166703_031159e7a31a9551e961e1a06716e08a.pdftouristmedical tourismtheme analysis |
| spellingShingle | Somayeh GhorbanKhani Azam Rahimi Nik Mansoureh Aligholi Explaining the Medical Tourism Model Using Thematic Analysis A Case Study of Tehran University of Medical Sciences Hospitals گردشگری فرهنگ tourist medical tourism theme analysis |
| title | Explaining the Medical Tourism Model Using Thematic Analysis
A Case Study of Tehran University of Medical Sciences Hospitals |
| title_full | Explaining the Medical Tourism Model Using Thematic Analysis
A Case Study of Tehran University of Medical Sciences Hospitals |
| title_fullStr | Explaining the Medical Tourism Model Using Thematic Analysis
A Case Study of Tehran University of Medical Sciences Hospitals |
| title_full_unstemmed | Explaining the Medical Tourism Model Using Thematic Analysis
A Case Study of Tehran University of Medical Sciences Hospitals |
| title_short | Explaining the Medical Tourism Model Using Thematic Analysis
A Case Study of Tehran University of Medical Sciences Hospitals |
| title_sort | explaining the medical tourism model using thematic analysis a case study of tehran university of medical sciences hospitals |
| topic | tourist medical tourism theme analysis |
| url | http://www.toc-sj.com/article_166703_031159e7a31a9551e961e1a06716e08a.pdf |
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