UK consumers’ willingness to try and pay for eggs from insect-fed hens
Willingness to try (WTT) and willingness to pay (WTP) for eggs produced from insect-fed hens and the determinants of these behaviours were investigated in the UK. Data from a sample of egg consumers (N=294) was collected using an online survey. Factors influencing WTT and WTP were evaluated using a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2021-06-01
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| Series: | Future Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833521000162 |
| _version_ | 1818675362259795968 |
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| author | Sabrina Spartano Simona Grasso |
| author_facet | Sabrina Spartano Simona Grasso |
| author_sort | Sabrina Spartano |
| collection | DOAJ |
| description | Willingness to try (WTT) and willingness to pay (WTP) for eggs produced from insect-fed hens and the determinants of these behaviours were investigated in the UK. Data from a sample of egg consumers (N=294) was collected using an online survey. Factors influencing WTT and WTP were evaluated using a binary logistic regression and censored (Tobit) regression. Only 17% of participants were aware of insects as a potential animal feed. Most consumers were willing to try (72%) and pay (87%) for the product, with a portion of consumers who were not willing to try but willing to buy at a low enough price. WTT and WTP were most significantly influenced by disgust as a barrier and positive attitudes towards the product as a driver to consumption. This suggests the potential for disgust to be offset by information about the product's benefits. While environmental and animal welfare attitudes did not affect WTT and WTP, food neophobia, previous tasting experience with insects as food, hen welfare concerns and price influenced acceptance and adoption. A substantial proportion of consumers indicated they would pay 18% more for these eggs, suggesting there is potential to introduce them as a premium product in the UK market. |
| first_indexed | 2024-12-17T08:26:22Z |
| format | Article |
| id | doaj.art-578ff45ee4fb4d88b11aa6f94431ef30 |
| institution | Directory Open Access Journal |
| issn | 2666-8335 |
| language | English |
| last_indexed | 2024-12-17T08:26:22Z |
| publishDate | 2021-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj.art-578ff45ee4fb4d88b11aa6f94431ef302022-12-21T21:56:46ZengElsevierFuture Foods2666-83352021-06-013100026UK consumers’ willingness to try and pay for eggs from insect-fed hensSabrina Spartano0Simona Grasso1School of Agriculture, Policy and Development, Institute of Food, Nutrition and Health, University of Reading, United KingdomSchool of Agriculture, Policy and Development, Institute of Food, Nutrition and Health, University of Reading, United Kingdom; Corresponding author.Willingness to try (WTT) and willingness to pay (WTP) for eggs produced from insect-fed hens and the determinants of these behaviours were investigated in the UK. Data from a sample of egg consumers (N=294) was collected using an online survey. Factors influencing WTT and WTP were evaluated using a binary logistic regression and censored (Tobit) regression. Only 17% of participants were aware of insects as a potential animal feed. Most consumers were willing to try (72%) and pay (87%) for the product, with a portion of consumers who were not willing to try but willing to buy at a low enough price. WTT and WTP were most significantly influenced by disgust as a barrier and positive attitudes towards the product as a driver to consumption. This suggests the potential for disgust to be offset by information about the product's benefits. While environmental and animal welfare attitudes did not affect WTT and WTP, food neophobia, previous tasting experience with insects as food, hen welfare concerns and price influenced acceptance and adoption. A substantial proportion of consumers indicated they would pay 18% more for these eggs, suggesting there is potential to introduce them as a premium product in the UK market.http://www.sciencedirect.com/science/article/pii/S2666833521000162Insects as feedPoultrySustainabilityAnimal welfareConsumer acceptanceSurvey |
| spellingShingle | Sabrina Spartano Simona Grasso UK consumers’ willingness to try and pay for eggs from insect-fed hens Future Foods Insects as feed Poultry Sustainability Animal welfare Consumer acceptance Survey |
| title | UK consumers’ willingness to try and pay for eggs from insect-fed hens |
| title_full | UK consumers’ willingness to try and pay for eggs from insect-fed hens |
| title_fullStr | UK consumers’ willingness to try and pay for eggs from insect-fed hens |
| title_full_unstemmed | UK consumers’ willingness to try and pay for eggs from insect-fed hens |
| title_short | UK consumers’ willingness to try and pay for eggs from insect-fed hens |
| title_sort | uk consumers willingness to try and pay for eggs from insect fed hens |
| topic | Insects as feed Poultry Sustainability Animal welfare Consumer acceptance Survey |
| url | http://www.sciencedirect.com/science/article/pii/S2666833521000162 |
| work_keys_str_mv | AT sabrinaspartano ukconsumerswillingnesstotryandpayforeggsfrominsectfedhens AT simonagrasso ukconsumerswillingnesstotryandpayforeggsfrominsectfedhens |