Consumer retail industry and profitability: The role of analytics

As the retail industry gets extensively competitive, the ability to optimize business processes while gratifying customer expectations has never been more essential. Consequently, managing and channelizing info to work to client delight & generate whole revenue is crucial to survive prospero...

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Bibliographic Details
Main Authors: Kristina Candance Rogermann, Abdel Al Shahtelab
Format: Article
Language:English
Published: Czech Technical University in Prague 2023-06-01
Series:Business & IT
Subjects:
Online Access:http://bit.fsv.cvut.cz/issues/01-23/full_01-23_17.pdf