Strategi Pengembangan Asuransi Jiwa
Insurance is a financial institution that is engaged in the service field and a Non-Bank Financial Institution. The achievement of PT Asuransi Jiwa TASPEN is not maximal, due to the limitations of facilities, infrastructure, and human resources in the development of the market, but the opportunities...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2018-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/19113 |
| _version_ | 1818960611452649472 |
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| author | Sulastri Sulastri Amzul Rifin Bunasor Sanim |
| author_facet | Sulastri Sulastri Amzul Rifin Bunasor Sanim |
| author_sort | Sulastri Sulastri |
| collection | DOAJ |
| description | Insurance is a financial institution that is engaged in the service field and a Non-Bank Financial Institution. The achievement of PT Asuransi Jiwa TASPEN is not maximal, due to the limitations of facilities, infrastructure, and human resources in the development of the market, but the opportunities of this company in achieving the targets set will be very large if it implements strategies that fit the factors it experiences. This study aims to identify and study the internal and external factors that affect the existence of PT Asuransi Jiwa TASPEN and to formulate appropriate strategic alternatives to be applied in this company. These internal and external factors strongly influence the company. With its strengths, weaknesses, opportunities and threats, the management must utilize SO strategy that harnesses its largest power to take advantage of opportunities. The SO alternative strategies include the strengthening of the partnerships with the government and availability of insurance programs to the needs of civil servants, development of marketing distribution, opening of the office channeling at the branch offices in order to anticipate market development, and improvement of the quality and quantity of human resources.
Keywords: alternative strategies, insurance, Asuransi Jiwa, SWOT |
| first_indexed | 2024-12-20T12:00:17Z |
| format | Article |
| id | doaj.art-57b62710a37149a79ea23c37ad7b66f9 |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-12-20T12:00:17Z |
| publishDate | 2018-01-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-57b62710a37149a79ea23c37ad7b66f92022-12-21T19:41:33ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192018-01-0141444410.17358/jabm.4.1.4419113Strategi Pengembangan Asuransi JiwaSulastri Sulastri0Amzul Rifin1Bunasor Sanim2PT Asuransi Jiwa TASPENDepartemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian BogorSekolah Bisnis, Institut Pertanian BogorInsurance is a financial institution that is engaged in the service field and a Non-Bank Financial Institution. The achievement of PT Asuransi Jiwa TASPEN is not maximal, due to the limitations of facilities, infrastructure, and human resources in the development of the market, but the opportunities of this company in achieving the targets set will be very large if it implements strategies that fit the factors it experiences. This study aims to identify and study the internal and external factors that affect the existence of PT Asuransi Jiwa TASPEN and to formulate appropriate strategic alternatives to be applied in this company. These internal and external factors strongly influence the company. With its strengths, weaknesses, opportunities and threats, the management must utilize SO strategy that harnesses its largest power to take advantage of opportunities. The SO alternative strategies include the strengthening of the partnerships with the government and availability of insurance programs to the needs of civil servants, development of marketing distribution, opening of the office channeling at the branch offices in order to anticipate market development, and improvement of the quality and quantity of human resources. Keywords: alternative strategies, insurance, Asuransi Jiwa, SWOThttp://journal.ipb.ac.id/index.php/jabm/article/view/19113 |
| spellingShingle | Sulastri Sulastri Amzul Rifin Bunasor Sanim Strategi Pengembangan Asuransi Jiwa Jurnal Aplikasi Bisnis dan Manajemen |
| title | Strategi Pengembangan Asuransi Jiwa |
| title_full | Strategi Pengembangan Asuransi Jiwa |
| title_fullStr | Strategi Pengembangan Asuransi Jiwa |
| title_full_unstemmed | Strategi Pengembangan Asuransi Jiwa |
| title_short | Strategi Pengembangan Asuransi Jiwa |
| title_sort | strategi pengembangan asuransi jiwa |
| url | http://journal.ipb.ac.id/index.php/jabm/article/view/19113 |
| work_keys_str_mv | AT sulastrisulastri strategipengembanganasuransijiwa AT amzulrifin strategipengembanganasuransijiwa AT bunasorsanim strategipengembanganasuransijiwa |