Development of small businesses in tourism in the Lake Skadar National Park

The subject of paper is a study of the possibilities for the development of small businesses and enterprise in the region of the Lake Skadar National Park, with an emphasis on a marketable tourism product. In a time of transition such as this, progress in the economy and therefore in touris...

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Main Author: Đurašević Silvana
Format: Article
Language:English
Published: Geographical Institute "Jovan Cvijić" SASA 2014-01-01
Series:Zbornik Radova: Geografski institut "Jovan Cvijić"
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0350-7599/2014/0350-75991403311D.pdf
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author Đurašević Silvana
author_facet Đurašević Silvana
author_sort Đurašević Silvana
collection DOAJ
description The subject of paper is a study of the possibilities for the development of small businesses and enterprise in the region of the Lake Skadar National Park, with an emphasis on a marketable tourism product. In a time of transition such as this, progress in the economy and therefore in tourism is highly dependent on the creation of a range of tourism products that are attractive both to the major consumer segments and to the niche market. Their successful promotion is intended to secure economic growth and a higher standard of living for the local population. The basic methodological approach has been secondary research, based on existing bibliographical sources. Primary research has included field visits, surveys of the local population, interviews with relevant representatives of small businesses and of the National Park and analysis of the results collected. The findings point to a need for change in the economic structure in favour of the development of small business and enterprise and for their networking with the objective of creating competitive products, facilitating employment and securing access to the market. In order to breathe life into this as yet underdeveloped region, potential sources of financing need to be secured and greater initiative on the part of the national and local government is needed. The cluster model is also considered herein as a way of halting economic and social decline in the local population, especially in terms of connecting the more developed southern region with the undeveloped north. Since the discussion concerns business development in an area that is under a special protection regime - which requires continual monitoring of carrying capacities - a priority in future development must be the sustainability of the natural and economic system in this region.
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spelling doaj.art-57b78bd33a8a455d867c3530388132b62023-11-02T03:07:51ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"0350-75991821-28082014-01-0164331132810.2298/IJGI1403311D0350-75991403311DDevelopment of small businesses in tourism in the Lake Skadar National ParkĐurašević Silvana0University “Mediterranean”, Faculty of Tourism, Bar, MontenegroThe subject of paper is a study of the possibilities for the development of small businesses and enterprise in the region of the Lake Skadar National Park, with an emphasis on a marketable tourism product. In a time of transition such as this, progress in the economy and therefore in tourism is highly dependent on the creation of a range of tourism products that are attractive both to the major consumer segments and to the niche market. Their successful promotion is intended to secure economic growth and a higher standard of living for the local population. The basic methodological approach has been secondary research, based on existing bibliographical sources. Primary research has included field visits, surveys of the local population, interviews with relevant representatives of small businesses and of the National Park and analysis of the results collected. The findings point to a need for change in the economic structure in favour of the development of small business and enterprise and for their networking with the objective of creating competitive products, facilitating employment and securing access to the market. In order to breathe life into this as yet underdeveloped region, potential sources of financing need to be secured and greater initiative on the part of the national and local government is needed. The cluster model is also considered herein as a way of halting economic and social decline in the local population, especially in terms of connecting the more developed southern region with the undeveloped north. Since the discussion concerns business development in an area that is under a special protection regime - which requires continual monitoring of carrying capacities - a priority in future development must be the sustainability of the natural and economic system in this region.http://www.doiserbia.nb.rs/img/doi/0350-7599/2014/0350-75991403311D.pdfsmall businessniche tourismeconomic growthsustainable development
spellingShingle Đurašević Silvana
Development of small businesses in tourism in the Lake Skadar National Park
Zbornik Radova: Geografski institut "Jovan Cvijić"
small business
niche tourism
economic growth
sustainable development
title Development of small businesses in tourism in the Lake Skadar National Park
title_full Development of small businesses in tourism in the Lake Skadar National Park
title_fullStr Development of small businesses in tourism in the Lake Skadar National Park
title_full_unstemmed Development of small businesses in tourism in the Lake Skadar National Park
title_short Development of small businesses in tourism in the Lake Skadar National Park
title_sort development of small businesses in tourism in the lake skadar national park
topic small business
niche tourism
economic growth
sustainable development
url http://www.doiserbia.nb.rs/img/doi/0350-7599/2014/0350-75991403311D.pdf
work_keys_str_mv AT đurasevicsilvana developmentofsmallbusinessesintourisminthelakeskadarnationalpark