CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING

This article is devoted to the concepts of gastronomic discourse, given by foreign and Russian scientists, and the analysis of the features of Russian and Chinese cooking videos. The aim of the article was to identify some features of subtitling gastronomic videos. The material of the study was a co...

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Main Authors: Yulia S. Kondrashina, Elena D. Andreeva
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2022-12-01
Series:Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:
Online Access:http://soc-journal.ru/jour/index.php/mssi/article/view/262
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author Yulia S. Kondrashina
Elena D. Andreeva
author_facet Yulia S. Kondrashina
Elena D. Andreeva
author_sort Yulia S. Kondrashina
collection DOAJ
description This article is devoted to the concepts of gastronomic discourse, given by foreign and Russian scientists, and the analysis of the features of Russian and Chinese cooking videos. The aim of the article was to identify some features of subtitling gastronomic videos. The material of the study was a cooking video in Chinese, available on YouTube. We applied methods of discourse analysis, semantic analysis, component analysis, and comparison and collation method within the specified language pair. During the study, such difficulties as difference in the number of symbols, the polysemy of words, the translation of proper names and ingredients-realia, and different language transformations such as addition, omission, compression and literal translation were considered. Each difficulty found its solution according to the specifics of cooking topic and subtitling.
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spelling doaj.art-57bb6154fdc5477e9e61310286b443992023-01-15T16:28:37ZengScience and Innovation Center Publishing HouseSovremennye Issledovaniâ Socialʹnyh Problem2077-17702218-74052022-12-01144284310.12731/2077-1770-2022-14-4-28-43262CHINESE COOKING VIDEOS IN TERMS OF SUBTITLINGYulia S. Kondrashina0Elena D. Andreeva1Orenburg State UniversityOrenburg State UniversityThis article is devoted to the concepts of gastronomic discourse, given by foreign and Russian scientists, and the analysis of the features of Russian and Chinese cooking videos. The aim of the article was to identify some features of subtitling gastronomic videos. The material of the study was a cooking video in Chinese, available on YouTube. We applied methods of discourse analysis, semantic analysis, component analysis, and comparison and collation method within the specified language pair. During the study, such difficulties as difference in the number of symbols, the polysemy of words, the translation of proper names and ingredients-realia, and different language transformations such as addition, omission, compression and literal translation were considered. Each difficulty found its solution according to the specifics of cooking topic and subtitling.http://soc-journal.ru/jour/index.php/mssi/article/view/262subtitlessubtitlingchinese languagerussian languagecookingvideoculinary discourse
spellingShingle Yulia S. Kondrashina
Elena D. Andreeva
CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
Sovremennye Issledovaniâ Socialʹnyh Problem
subtitles
subtitling
chinese language
russian language
cooking
video
culinary discourse
title CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
title_full CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
title_fullStr CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
title_full_unstemmed CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
title_short CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING
title_sort chinese cooking videos in terms of subtitling
topic subtitles
subtitling
chinese language
russian language
cooking
video
culinary discourse
url http://soc-journal.ru/jour/index.php/mssi/article/view/262
work_keys_str_mv AT yuliaskondrashina chinesecookingvideosintermsofsubtitling
AT elenadandreeva chinesecookingvideosintermsofsubtitling