Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’

Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has...

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Главные авторы: Rhiannon MacDonnell Mesler, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain, Lea H. Dunn, Katherine White
Формат: Статья
Язык:English
Опубликовано: Elsevier 2022-03-01
Серии:Acta Psychologica
Предметы:
Online-ссылка:http://www.sciencedirect.com/science/article/pii/S0001691821002109
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author Rhiannon MacDonnell Mesler
Bonnie Simpson
Jennifer Chernishenko
Shreya Jain
Lea H. Dunn
Katherine White
author_facet Rhiannon MacDonnell Mesler
Bonnie Simpson
Jennifer Chernishenko
Shreya Jain
Lea H. Dunn
Katherine White
author_sort Rhiannon MacDonnell Mesler
collection DOAJ
description Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are subject to individual interpretation. In a large study of Canadians (N = 1032, Mage = 34.39, 52% female; collected April 6, 2020), we examine how social dominance orientation (SDO) as an individual difference predicts individual propensity to ‘bend the rules’ (i.e., engaging in behaviors that push the boundaries of adherence), finding that SDO is significantly and positively associated with greater intentions toward rule-bending behaviors. We further find that highlighting a self-oriented or in-group identity enhances the relationship between SDO and rule-bending, whereas making salient a superordinate-level identity (e.g., Canada) attenuates this effect. Implications for theory and practice are discussed.
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spelling doaj.art-57d1a97be93c4e17819f21d2c3a00cdb2022-12-21T19:36:42ZengElsevierActa Psychologica0001-69182022-03-01223103460Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’Rhiannon MacDonnell Mesler0Bonnie Simpson1Jennifer Chernishenko2Shreya Jain3Lea H. Dunn4Katherine White5Institute for Consumer and Social Wellbeing, Dhillon School of Business, University of Lethbridge (Calgary Campus), 345 6 Ave SE, Suite 6032, Calgary, Alberta T2G 4V1, Canada; Corresponding author.DAN Department of Management and Organizational Studies, Western University, London, Ontario N6A 5C2, CanadaInstitute for Consumer and Social Wellbeing, Dhillon School of Business, University of Lethbridge (Calgary Campus), 345 6 Ave SE, Suite 6032, Calgary, Alberta T2G 4V1, CanadaDAN Department of Management and Organizational Studies, Western University, London, Ontario N6A 5C2, CanadaMichael G. Foster School of Business, University of Washington, PACCAR Hall, 4273 E Stevens Way NE, Seattle, WA 98195, USAUBC Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, British Columbia V6T 1Z2, CanadaAmidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are subject to individual interpretation. In a large study of Canadians (N = 1032, Mage = 34.39, 52% female; collected April 6, 2020), we examine how social dominance orientation (SDO) as an individual difference predicts individual propensity to ‘bend the rules’ (i.e., engaging in behaviors that push the boundaries of adherence), finding that SDO is significantly and positively associated with greater intentions toward rule-bending behaviors. We further find that highlighting a self-oriented or in-group identity enhances the relationship between SDO and rule-bending, whereas making salient a superordinate-level identity (e.g., Canada) attenuates this effect. Implications for theory and practice are discussed.http://www.sciencedirect.com/science/article/pii/S0001691821002109COVID-19Physical distancingSocial dominance orientationIdentity salience
spellingShingle Rhiannon MacDonnell Mesler
Bonnie Simpson
Jennifer Chernishenko
Shreya Jain
Lea H. Dunn
Katherine White
Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
Acta Psychologica
COVID-19
Physical distancing
Social dominance orientation
Identity salience
title Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
title_full Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
title_fullStr Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
title_full_unstemmed Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
title_short Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’
title_sort identity salience moderates the effect of social dominance orientation on covid 19 rule bending
topic COVID-19
Physical distancing
Social dominance orientation
Identity salience
url http://www.sciencedirect.com/science/article/pii/S0001691821002109
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