Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms
This study aims to identify the success factors and main barriers and threats to developing peri-urban farms implementing various business models. For that purpose, a survey was conducted among a group of Polish farms located in the areas surrounding the largest Polish cities. Farms achieving econom...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-06-01
|
| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/13/6/1216 |
| _version_ | 1797596531963985920 |
|---|---|
| author | Wojciech Sroka Piotr Sulewski Jaroslaw Mikolajczyk Karol Król |
| author_facet | Wojciech Sroka Piotr Sulewski Jaroslaw Mikolajczyk Karol Król |
| author_sort | Wojciech Sroka |
| collection | DOAJ |
| description | This study aims to identify the success factors and main barriers and threats to developing peri-urban farms implementing various business models. For that purpose, a survey was conducted among a group of Polish farms located in the areas surrounding the largest Polish cities. Farms achieving economic success and implementing different business models were selected. The analyses were based on the concept of the business model developed by Osterwalder. The research shows that in recent years (due to the COVID-19 pandemic, among other things), there has been a considerable convergence in employed business solutions. The convergence process is particularly evident in the customer side of business models, i.e., customer relationships and channels. According to the respondents, the success of peri-urban farms is determined mainly by three groups of factors: (1) motivation, diligence, and creativity, (2) the high quality of products and services, and (3) the cultivation of deep bonds with customers. Thus, success comes from within the enterprise (relational capital), but the customer (service-dominant logic) is central to business model development. Farm managers indicated relatively few problems and barriers in their farms’ development process. However, urban pressure (an external factor independent from farm managers) was considered the most important factor. The research enabled the presentation of the best business solutions and formulation of a few recommendations for peri-urban farming development. |
| first_indexed | 2024-03-11T02:52:45Z |
| format | Article |
| id | doaj.art-57f087f241314a3da749cf4b6a047ea9 |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-11T02:52:45Z |
| publishDate | 2023-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-57f087f241314a3da749cf4b6a047ea92023-11-18T08:51:55ZengMDPI AGAgriculture2077-04722023-06-01136121610.3390/agriculture13061216Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban FarmsWojciech Sroka0Piotr Sulewski1Jaroslaw Mikolajczyk2Karol Król3Department of Economics and Food Economy, University of Agriculture in Krakow, Al. Mickiewicza 21, 31-120 Krakow, PolandInstitute of Economics and Finance, Warsaw University of Life Sciences, Nowoursynowska 166, 02-787 Warsaw, PolandInstitute of Administration and Economics, State Higher Vocational School in Tarnow, Mickiewicza 8, 33-100 Tarnow, PolandDigital Cultural Heritage Laboratory, Department of Land Management and Landscape Architecture, University of Agriculture in Krakow, Surveying, Balicka 253c, 30-198 Krakow, PolandThis study aims to identify the success factors and main barriers and threats to developing peri-urban farms implementing various business models. For that purpose, a survey was conducted among a group of Polish farms located in the areas surrounding the largest Polish cities. Farms achieving economic success and implementing different business models were selected. The analyses were based on the concept of the business model developed by Osterwalder. The research shows that in recent years (due to the COVID-19 pandemic, among other things), there has been a considerable convergence in employed business solutions. The convergence process is particularly evident in the customer side of business models, i.e., customer relationships and channels. According to the respondents, the success of peri-urban farms is determined mainly by three groups of factors: (1) motivation, diligence, and creativity, (2) the high quality of products and services, and (3) the cultivation of deep bonds with customers. Thus, success comes from within the enterprise (relational capital), but the customer (service-dominant logic) is central to business model development. Farm managers indicated relatively few problems and barriers in their farms’ development process. However, urban pressure (an external factor independent from farm managers) was considered the most important factor. The research enabled the presentation of the best business solutions and formulation of a few recommendations for peri-urban farming development.https://www.mdpi.com/2077-0472/13/6/1216business modelsperi-urban agriculturesuccess factorscity adjustments |
| spellingShingle | Wojciech Sroka Piotr Sulewski Jaroslaw Mikolajczyk Karol Król Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms Agriculture business models peri-urban agriculture success factors city adjustments |
| title | Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms |
| title_full | Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms |
| title_fullStr | Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms |
| title_full_unstemmed | Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms |
| title_short | Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms |
| title_sort | farming under urban pressure business models and success factors of peri urban farms |
| topic | business models peri-urban agriculture success factors city adjustments |
| url | https://www.mdpi.com/2077-0472/13/6/1216 |
| work_keys_str_mv | AT wojciechsroka farmingunderurbanpressurebusinessmodelsandsuccessfactorsofperiurbanfarms AT piotrsulewski farmingunderurbanpressurebusinessmodelsandsuccessfactorsofperiurbanfarms AT jaroslawmikolajczyk farmingunderurbanpressurebusinessmodelsandsuccessfactorsofperiurbanfarms AT karolkrol farmingunderurbanpressurebusinessmodelsandsuccessfactorsofperiurbanfarms |